on how to plan a news marketing

A news marketing is likely to appear two tens of millions: the profit on the tens of millions and at every turn at a loss. Of course, ability is enough to do a hair not to spend! News marketing is like a silkworm cocoon, from the initial planning, to the later profit will be roughly a process!

Initial: Attention (FOCUS)

All news marketing is purposeful, whether you are for the sake of money or for the right, if there is no "Lee", then it is not called news marketing! And the first step in news marketing is to integrate our "purpose" into news events. and to attract attention by various means, let our events become the focus!

Mid-term: shift of focus (benefits)

Of course light has the focus or not, when the news marketing into the medium-term, we should skillfully turn these focus into our "benefits." Hard ad? Definitely not, this is actually and soft marketing very much like, when we put "Lee" inserted focus, the user is completely unaware, but also help us push, this state for the best! The most common means is to insert an example in the news!

Late: "benefit" conversion (brand)

Does news marketing succeed in bringing you a lot of income? Of course not, because the next thing to do is more important! "Brand Promotion"! After a news marketing, we should consider how to let users remember this marketing, and remember our brand! Do you remember sister Furong? Do you remember Xiao Yue? In fact, these are some very typical examples!

Most enterprises, in the completion of the conversion of benefits, the marketing has been decided to end! As everyone knows, the news marketing hidden behind a greater "benefit". Mas recommends that after a successful news marketing, consumers should be able to consolidate their memories of the event. Let consumers have a good impression of their brand, thereby enhancing our brand value.

No matter what marketing, only promoting the promotion of brand value can be called good marketing (this is only a personal point of view)!

Originally just want to write news marketing, and eventually digress--!