on how to plan the SEO optimization of e-commerce website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

E-commerce website in 21st century became the most lucrative industry, but E-commerce site also has a fierce competition, if the overall optimization of the site is not good, then you can only be eliminated, then how to enable E-commerce sites to obtain user recognition and achieve profitability? There is only one way to achieve it, SEO optimization for e-commerce sites, but a large structure of E-commerce site optimization but and ordinary personal website optimization has a difference, below I let the author to lead everyone into E-commerce site SEO optimization is how to plan!

First to talk about the advantages of E-commerce site!

One: The current large-scale e-commerce sites are basically by the strength of the enterprise in operation, the size of the enterprise is also quite large, the site is mainly to provide you with a platform for information, and the content of the information is mostly all types of manufacturers to provide, so there is no original content! And the content is easy to enrich!

Two: Although E-commerce money, but not many successful people, the key is the current E-commerce site has a lot of competition, but also need a larger operating costs, but most of these sites have their own research and development team, so to be in these sites to achieve SEO optimization in the technology is still guaranteed!

Third: E-commerce site competitors are often a number of enterprise stations, and the scale of the two is not the same, but still pay attention to the corporate website repression!

Again, the disadvantage of E-commerce site!

One: The site content is not autonomous, are related to the release of the enterprise, so the quality of the content is not guaranteed, and the site's data is also easily collected by competitors, so there are many similarities on the internet site, so the site optimization of the difficulty is therefore increased a lot!

Second: Technical team development task is still a lot of, SEO promotion team and technology development team to form effective communication to be able to smoothly, at the same time as possible to improve SEO technical support priority, so just good to do! Otherwise, the difficulty of optimization will be increased a lot!

Third: At present, any kind of e-commerce related keywords are fierce competition, so virtually increased the difficulty of SEO optimization!

Four: The company structure is very large, internal communication exists very high cost, once the communication is not good, may lead to SEO optimization short!

Talk about the SEO planning of e-commerce

One: If only a few key words of E-commerce ranking optimization, then we can through the following three kinds of planning mode to carry out!

1: To the site positioning structure planning, to the site content and the key words of the login page to determine good, generally are home or column page!

2: Optimize the planning of the site, for the site landing page links for optimization, site links the more the better, of course, can not have dead links, it is best to have a clear hierarchy of the feeling!

3: The website external optimization strategy, this certainly must invest a lot of energy to do outside the chain construction, the outside chain nature is the more the better, the wider the better!

Summary: This kind of e-commerce optimization can only be said to be small, for the boss is not up to the requirements, but this is the foundation, any large-scale optimization planning and strategy are built on the many of these little planning above, we will introduce the professional-level optimization planning!

For an e-commerce platform for the whole station optimization from brand power, executive power, optimization strategy and a wide range of these aspects of the chain to start, the following we start from the planning and implementation!

First of all, nature is the executive force, the optimization of a large web site requires a number of departments to collaborate, many failure cases show that, because the communication is not good, execution is not in place, each department of mutual Prevarication is leading to failure of the important reasons, this is a large site optimization often appear common problems, so to project success, the most important to implement the Force, Otherwise the optimization strategy is good, but the implementation is not in place that is in vain!

So to improve the executive power, you need to find a certain personal authority, at the same time have good communication skills, of course, very strong project manager to assume the energy of this SEO project, in the project to start as soon as possible to formulate a good optimization strategy and optimization timetable, of course, in the implementation of the time can not be too rigid, grasp big put small is the purpose!

In the optimization strategy we have to consider how to use the content, rather than to do too much content construction, so we in the E-commerce optimization above to index page construction, which is basically e-commerce platform site a common practice!

Because E-commerce sites have a lot of merchandise, there are hundreds of thousands of to millions, so to classify these goods is very important, for the commodity name can only be counted as long tail words, and the category of these products should be the search of the hot word, of course, we have to classify from different angles, such as we can according to the Nature category to classify, According to the origin, according to the manufacturer or according to the price, according to the brand and according to the first letter to classify, and then grab some instant hot spots, and then the relevant merchandise to pull out, the establishment of a number of separate index page is also possible!

Many people are doing optimization and know the benefits of building index pages, at the same time, set up an index page to the "inventory unit" also link system, but not accustomed to from the "Inventory Unit" page link back to the index page, which causes the index page to import the number of internal links is not enough, so the keyword ranking difficult to improve!

The common way to build index pages is to use the site search engine results to do, it is very convenient, and the effect is good, but can optimize the site of the search page template that effect is better!

The final summary: the current E-commerce site SEO optimization still has a lot of various problems, because this large-scale e-commerce site is the majority of technical personnel in stones, there is no uniform standards or models, so easy to create a variety of problems, So the author here to sum up the optimization strategy we hope to be able to help the vast number of colleagues! This article source: www.meixiongwang.net Breast Essence Oil NET A5 starting, reprint please specify thank you!