On how to reduce the generation of dead links from the source

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Dead links, we can literally understand that some of the sites are invalid or wrong links, simply say that your visitors or search engine spiders can not see the link. For visitors, a link that cannot be opened is a great blow to the friendly user experience. And for search engines, if the site has too many dead links, then search engine spiders will slowly no longer crawl your site. The result is that the site's snapshots are not updated, included a sudden decrease in the rankings and the loss of a large number of visitors.

These are every hard run site webmaster do not want to see, so for a site to reduce unnecessary dead chain is an important work. The daily removal of dead links is a tedious task, so why don't we lower the site's dead link from the source. In general, the emergence of dead links has two main internal and external factors. As long as we deal with these sources rationally, I believe we can reduce the dead links by more than 90%.

One: From the server to provide a stable server

The dead link is just a general statement, does not mean that your link does not exist is dead link, even if your link exists, but because the server problem caused the page can not open or open the speed is very slow, the user will be directly turned off, and search engine spiders will think that this is not go through the road and give up the index. Sometimes our seemingly normal pages may become dead links for a while. We can cite an example, such as a site because of DNS resolution failure. Although the content of the site is still in, but the page can not open, this is a typical dead link.

What are we going to do about this? We have to ensure that the site can operate under the premise of continuous efforts to improve the speed of the site, first of all we can start from the site code, a concise code can be very good to improve the speed of the site. Then we will start from the server, which includes domain names, domain name resolution server and server space. So we buy the domain name, we must choose some big brands have word-of-mouth service providers, although all the service providers can register to the domain name, but they provide the domain name of the resolution server is not the same. For enterprises, they do not need to have their own server, in the choice of virtual host should try to choose some professional well-known service providers.

Second: Carefully handle the site changes or delete content

The above author mainly says is a site to produce dead link internal reason, then I want to say is artificially increase the dead link reason, our daily modification or delete site content for the site's dead link to create more harm than the server's greater. For a site, with security issues and demand issues will be in two or three years to upgrade the revision. Most of the webmaster will direct the old site files directly with the new file instead, but this will bring a great crisis to the site, because the old site content has been indexed by search engines, and the direct use of new site files will make these included pages become dead links.

For the site's revision upgrade is inevitable. But the site owners for these operations should be cautious. Reasonable use of 301 redirect to the old page redirect to the new page, both to prevent users because they can not find the page you want to reduce the user's friendly experience, but also to prevent the loss of the link weight.

For a site, dead link is a site development of the stumbling block. Therefore, we should carefully handle the problem of dead link. Make a reasonable plan to the site, minimize unnecessary changes, to reduce the generation of dead links from the source.

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