On how to shape the brand of blog

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Blog marketing is built on the basis of free or charge blog, with professional vision or alternative vision, to make comments, so as to attract readers to browse, read, collect, subscribe to the formation of the industry's brand over time. Today to explain how the blog to shape the brand, so that the real role of blogging to produce marketing value.

The number of Chinese blog sites reached 34 million in September 09, 30 times times more than four years ago, according to a website. 17 million people in China are blogging and reading up to 75 million. This is just the number of free bloggers. After a lapse of 3 years, the quantity is conceivable, at the same time many people want to let more people know themselves, often visit their own blog, if your blog has a very good positioning, with a very full, rich, wonderful, applicable content, then, you will no longer worry, because your blog can be regarded as a piece of the brand. So how does a blog brand shape? That's the topic I'm going to explain today.

1, the article (Professional, unique)

We apply for the first blog for fun, write life diary, send photos, talk about life feelings, nothing more. Bloggers today are going to be profitable to profit. Then, how to gain, 72 line of profit is impossible to do (because you have limited energy, professional Limited, the literature in the chest is limited). Therefore, in the beginning of the blog, we have to establish a good blog development direction, this direction is to reflect your blog type of things. What does your blog show? What is the update? What do you need to know about it? To maximize the needs of the users in your industry, or the needs of the reader.

Professional, unique: from a professional point of view, focus on a particular industry, in a unique way, the introduction of industry-related. If you are catering, you can do a good food sharing and teaching blog; If you are a tourist, you can do a blog to share the beauty of the world, if you are doing promotion, you can do a case skills blog. Remember: The beginning of the establishment of the blog, must give the blog a good positioning, their own can carry the positioning, facilitate your later maintenance and development.

For example: A professional forum to promote the blog, each reader can easily understand how to promote the blog, but also to solve the promotion process encountered problems.

Reader: Get into your blog for some kind of demand and get information

2, people (Personal brand molding)

The personal branding phase is about incorporating personal behavior, speech, and insights into your blog. So that your readers pay attention to the article while watching you. This is one of the key parts of the early stage of the blog branding. Why would you say that? A portal Network report: Shi Yuzhu recently wanted to test his own "3 hours" value how much money, so began to auction their own chat time online. Auction starting from March 15, will continue to June 15, the price of 1 yuan, up to yesterday 6 o'clock in the afternoon, the highest bid for 123,000. Can you think of the importance of personal brand? In this society to survive, basic practice good on the line, to do strong and big, personal brand awareness must have. Shi Yuzhu why worth so much money, because there are too many legends in him, or he is a myth, everyone wants to be legendary, and to learn from him, so he worth so much money.

Personal branding: By inserting personal relevance into the middle of the article, by inserting personal thoughts and life into the blog so that readers can understand the professional knowledge, they will understand the blogger, generate goodwill or other.

For example: in the Forum to promote the blog, tell their own forum to promote the story, experience, is how to success. This will resonate with readers.

Reader: Understand the information, and then participate in the process of understanding the blogger.

3. Article (research, case)

The front of the "text" is professional, unique, because the internet is highly replicable, your article must have a different rhetoric, and is correct. Later articles, the need for a different transformation, because the reader's appetite is very large, it is not easy to eat full. In the later articles, in addition to the professional articles, more things are embodied in the promotion of personal realm. My advice is to be able to make more changes in the article. How to transform a simple example if you are doing a promotional blog. Early stage is simply the promotion method Introduction (forum How to promote?) And so on, the latter should be sublimated to the industry research, such as: teach you how to successfully build "Jiangnan style" viral marketing, analysis of video promotion of the next model, and so on. This is a transformation of the article, at the same time, in order to highlight the deep foundation of the blogger, we should share more success stories, or analyze a case.

Research, Case: the success of the transformation is your stage of development, academic research and the sharing of successful cases, is to deepen the article for the reader's appeal, to satisfy its appetite. Through the previous article to the reader's embedding, deepens the reader to the blogger's admiration consciousness.

For example: Forum Promotion Blog appeared in the middle, I was if through the Local portal forum promotion, to create January 3 million sales performance cases all-round analysis.

Readers: When you read too many regular articles, you are more likely to look at your case, or your analytical guidance for new things.

4. Person (personal charm, circle)

When your blog goes through this stage, it's time to show your personal charisma. Notice that not every leader is as pro-Obama as he is. I personally think that his election is more personal charm, of course, the contribution is also necessary. Therefore, if your blog has already belonged to this stage, must grasp the opportunity, the rapid establishment, establishes belongs to own personal image, belongs to own circle. It is important for you to build up the image of how you will develop in the future. Do not understand can analyze the "28 push" "Push a" is how to establish and develop.

Personal charm, Circle: We often say "mixed face", in fact, is only the initial stage, it is important to let others remember you, there is a demand for you, the higher is dependent on you.

For example: The late establishment of a forum to promote the Exchange group, or professional website. If, every day a lot of people to you to find solutions, this time, your opportunity to come.

Readers: to ask you for help, talk to you about life, and communicate with you industry, unexpected is to talk about the cause and feelings.

At the end of the article, add two points:

1, blog brand Case: Lou blog, my access to the process. Initially (text), read his article, and then attracted by the article, and then (people), from the article feel that this person is very real, and there are many things I did not learn, moreover (text), subscribe to his blog, as soon as updates will go to see, serious research. Finally (people), in doing marketing, in doing promotion, naturally will think of this person, take him for example, go to his blog to find the answer I want, but also free publicity for this person's blog, it is important to publicize this person (PS: The author here is limited to examples, not to help him advertise)

2. Note:

(1) blog must be professional, focused, attentive to cultivate

(2) Internet articles Millions, do not copy, even copy, but also add their own views

(3) More of your reader interaction, he may be your fans, may be your friends, may be your partner

(4) Solve the reader's problem and bother. Meet the needs of users, he will remember you, thank you, and even advertise you everywhere

(5) The process is very short and very long, insist on, perseverance will succeed

So far, Zhao, thank you for your reading, many people have asked me why you did not write a blog, did not succeed. Because, I do not have much time to write now, in addition, the definition of success is not easy to say, because, people are not satisfied. When you earn 1 yuan, you want to earn 2 yuan, earn 2 yuan, you want to earn 5 yuan, is this, the next period will give you to share how the blog to produce marketing value, of course, if your blog is already the industry brand, it already has value.

This article is original, author: Zhao. Original address: http://www.nanpingjie.net/thread-148-1-1.html reproduced please retain the author information, and the original address.