On how to understand Word-of-mouth marketing

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We have to admit that the complexity of modern marketing has reached the point where every marketing guru is confused. Especially the most fundamental question: how do you get your brand to be spread? Philip put forward several big puzzles in Marketing manager's problem, also has very basic one: the advertisement expense is more and more high, but the effect is more and more not obvious. Yes, with the diversification of advertising tools, the continuous development of advertising technology, how to advertise is not a simple question

We must seek breakthroughs in complexity.

Perhaps the simplest and the stupidest approach would have an unintended effect.

With the advent of Internet technology, Word-of-mouth marketing This most primitive way has played a role in the use.

Word-of-mouth is the most primitive marketing advertisement of human being. Before the shop, the font size has not appeared, it exists realistically. But in the enterprise of the overwhelming advertising, intensive commercial bombing today, Word-of-mouth marketing seems to have been a large number of enterprises, businesses, marketing elite forgotten and abandoned.

Let's look at the progress of marketing tools. In fact, it is also the evolution of the way of information transmission.

The first step, through Word-of-mouth. An interesting topic, an object that can help people. All information is transmitted through language and action between two people. The tool passed is the language. The way of passing is dispersed.

The second step is the invention of words and the extensive application of paper. The change of information transfer carrier brings the change of information transmission mode. People pass information to break the language limit. You can also use paper and pens.

Step three. The large-scale application of printing. So that the transmission of information can be large-scale use of text this way to achieve.

The fourth step, television, radio, newspapers, magazines and other modern media in the era of widespread dissemination. The era of large-scale information dissemination is really coming.

The fifth step, the advent of the Internet and the emergence of network forums. Large-scale transmission of information at the same time, but also the topic of interest to individuals can exceed the speed of transmission.

In the era of traditional media dominance, personalized topics must be disseminated through standardized media. In fact, only the news published in the newspaper is the real news. However, in the internet age, many personal topics can be published without a standardized media. So, a new era of Word-of-mouth has actually arrived.

So we have to pay attention to the issue of Word-of-mouth marketing. In fact, even if the internet is ruled out, Word-of-mouth marketing also has tremendous power. Starbucks is one of the most successful cases. They never advertise, but through ingredients, Starbucks became synonymous with high-end cafes, and he was successful.