on how to use network marketing in traditional enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous innovation of the network, many network new products came into being, from the initial portal to the Forum, blog to Micro Bo, until now, and so on, the road of network development step-by-step, network business opportunities are also full of temptation. Examples of network success abound, network marketing seems to be incomparable scenery, and then these marketing enterprises also springing up. But most enterprises have not seriously thought about such a problem, their own enterprises suitable for network marketing this channel? What is the way to achieve the goal? Does it really help your business? Chasing the cause of the most fundamental is that the current network marketing no systematic analysis, some traditional enterprises do not know how to start from the actual, the network can help the traditional enterprises to do? It's just my opinion.

Network sales, mainly suitable for the object is clothing, cosmetics, food, daily necessities, mother and child, digital products, etc., of course, may also be suitable for other classes, such as car, now the network is also a precedent. These products are generally a brand or several brands, their manufacturers and brands can be directly through the network to achieve sales, but also directly on the network distribution, to achieve sales agent. It is important to note that small and medium-sized enterprises do not blindly follow suit to create a business network platform, because this needs to invest a huge cost, and because the product type is small, relatively single, so the promotion will be more difficult, there is a desire to buy small, it is difficult to achieve the desired effect. If it is a strong, brand awareness and reputation of high enterprises can try. Or to rely on Taobao, excellence such a platform, although there is a disadvantage is the competitiveness of large, but the network to gather a large part of the flow of shopping, and these platforms for businesses to provide a lot of simple tools to operate, greatly improve the efficiency and reduce the cost of investment, but also need the intention, so that the characteristics, opportunities are also increased.

Brand communication to promote this model of the object is the mass group, the model for the site may not be too important, and some do not need it. General consumer goods Enterprises can adopt this model. Its purpose is to spread through the Web site to reflect the brand value and ancillary online sales. There are many excellent cases we have heard, such as Wanglaoji. Because in their own business considerations they will be the network as a media, not just as an e-commerce platform. They are to expand the influence of the brand is also rely on the portal ads, activities, hype and often used by the microblogging and other communication tools, the network is a new media platform, this model can penetrate into the hearts of netizens.

Merchants to join and trade wholesale is used to do consumer goods distribution of traditional enterprises in the mode, is to use the network to find the target customers, can be agents, wholesalers, distributors or project chain-joined enterprises, foreign trade and so on. For example, the rapid development of AH AH is obvious to all, from 05 initiated to now has formed a very large-scale chain, more than 2000 stores, which is to rely on the network to promote the success of one of the merchants. From the general, the original chain to join such businesses can use the power of the network to develop more. The core of this model is the website, the key link is the website sales ability also has the customer experience situation as well as and the offline communication sale. This model is also a strategy, you can take the search engine approach and the initiative to find customers to promote, in addition, you can use the business platform. However, a little attention is the product recruitment agents or the project chain to join them or there is a big difference in fact, the strategy will be different.

Online communication and offline transactions. Traditional enterprises such as the provision of intermediary services, bulk industrial goods sales procurement, etc., suitable for this model.

Generally speaking, the probability of direct transactions online is very low, it is necessary to constantly communicate or offline communication to be able to reach a deal. It is similar to joining the merchants, but the biggest difference is that the target object is different, the target is to join the profit, is after many sales, not directly to the end of the user, and the target of this model is the end user, is a sales, although there are after-sale services. They also have a similar place, is this mode of network marketing core is also a website, communication strategy is also search engine and business platform.

These models are the traditional enterprises to use network marketing can help their own enterprise development of several major ways, of course, there are some other mixed mode, you can start in the after-sales service, there are direct sales. But for small and medium-sized traditional enterprises, these models are still the main way. As a traditional enterprise, to combine theory with practice, from its own conditions, do a good job of network marketing projects, strategic planning must also learn to innovate, follow the changes of the times, understand their own use of the network model of the original intention, clear their own purpose, to develop a set of suitable for their own network marketing model This will use the network to fight to a new world of their own. Otherwise, everything will turn into nothingness. This article A5 the first, reprinted retain the author laborious station link Brush drill, http://www.500zuan.com/, brush drill, thank you for your cooperation.