On how traditional enterprises do network marketing

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In fact, this is a commonplace question, at present, although the current network marketing in the domestic speculation, there are some enterprises from the network marketing to get the first bucket of gold, there are many enterprises are now online marketing marketing to wander, want to go in, and do not know how to enter, and indecision, in this put the author of the years of operation of the traditional To share with you, in order to save everyone's time, here only around three focus:

(1) Positioning problem

If a traditional enterprise does not know our product needs to sell to whom? Is it a service for a specific group of people, or is it for all? Are they distributed across the country or in a region? If these are not clear, then there is no need to look down. An entrepreneur once told me that his website was done and let me get some traffic to him quickly. I thought it was strange, and asked him, why do you need to visit the volume? He told me that he was counting on the traffic to make money. Is there a lot of traffic to make money? There are many sites that are angry but end up with no profit and eventually result in closure.

(2) Promotion issues

In fact, to understand the above problems, we next is how to promote the product out, then will face two major choices: the whole network promotion, LAN promotion.

Whole network Promotion: If our products are suitable for a very large crowd, and these people are distributed throughout the country, and our service ability can reach the whole country. Then we should face the whole Internet to promote the system. For example, every customer sincerity goods. Its advantages are large flow, wide coverage, can quickly achieve sales and visibility. But the disadvantage is that the costs are high (equivalent to advertising in the CCTV Golden file), and the control of income and expenditure is difficult.

Local Area Network Promotion: If our products only apply to specific groups (such as male white-collar women), or only to serve specific geographical users (such as local hospital), then do the whole network is obviously a huge waste, many enterprises may not be able to afford. At this time the promotion should be precision promotion, and strive to push the site to the target consumers, and these specific target users as if it is in the LAN, but the local area network is invisible, need us in a haystack like a little muddled up.

(3) Website problem

When through the network promotion, visitors come to our site, then we have to do our best to allow customers to pay for our products. Then how to build a marketing-oriented site, mainly from the following points:

1. Accurate site positioning

2. In line with the marketing concept of the design

3. Comprehensive SEO optimization

4. High conversion rate of shopping guide settings

5. Improve customer loyalty and stickiness

The construction of enterprise website is a slow work out of the malt thing, is not to give the technical staff to finish. "The Essence of Network marketing is marketing, not network technology, so, the marketing force is the first important thing, this is a lot of enterprises in the Web site when one of the biggest misunderstanding." ”

PS: Finally need to add is: You play is Pavarotti concert, the following sit is Jay Chou fans. You are in vain. Effective customer arrival is the key, otherwise how to calculate the customer conversion rate? Without targeted customer access, how can traditional companies make money?

Author: On the Strategy blog (www.lunce.net)

Original: http://www.lunce.net/shizhan/24/

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