On internet marketing with psychological factors

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Recently there are two very hot examples of "neuro-cat" game and "micro-letter head red Circle", these two examples are the use of psychological factors in internet marketing. Among them, "The nerve cat" uses is the game player "impetuous" and "strong" mentality to attract the game user; and "micro-letter head Red Circle" is the use of micro-letter avatar in the upper right corner of a "red circle" small label, so that users look like the feeling of unread messages, plus the logo of the avatar significantly, so that a large number of users impressed, let have " Obsessive-Compulsive disorder "psychological micro-letter users could not help but click. These two examples can fire up, to a certain extent, and human psychological factors, and these psychological characteristics are many modern people have, so psychology is also affecting the marketing of internet marketing important factors. So, how can users use psychological factors for internet marketing?

First of all, internet marketing should pay attention to the psychological situation of different user groups. The psychology of different internet users will vary with age, we need different marketing strategies for different ages. For example, according to CNNIC's report, it is easy to see the Chinese users of the user group age ratio, the proportion of young people will be relatively large, but people of different ages to different industries, the attention is not the same, then we should be careful analysis of certain age groups of the user's psychology, such as the user and the user of the psychological difference, 80, the user will be more than whenever users prefer the pursuit of fashion personality, whenever user psychology more mature and stable, So in some Internet marketing activities should be targeted at these different age groups of users of the psychological characteristics of the difference can be more adapted to the needs of users of different ages.

Secondly, internet marketing should grasp the user's consumption psychological characteristics. Consumption is always the ultimate goal of Internet marketing, so internet marketing to users of consumer psychology to understand more. Marketing process should understand the user's common consumer psychology, including convenient, personalized consumption, cost-effective, etc., in the Internet marketing process to cater to the users of these psychological, often can make internet marketing more than twice.

In addition, Internet marketing should also pay attention to cultivate the user's trust psychology. No matter what kind of internet marketing, only let the user trust enough to be able to achieve success. For example, a website is a website for pet information, for those who love pets, if they want to buy pet or pet food on the website, if the website's marketing is not enough to give the user trust, these pet-loving people will think that the pet and pet food on the website may have unsafe factors, Because the line is not as safe as the line, the problem is not easy to track. At the same time, the user's trust should also be strengthened in the follow-up stage of Internet marketing, such as after some stage of internet marketing, the user has a certain degree of trust in the product, if you can have relevant protection after the sale, then you can let users have long-term trust products.

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