On-line Education vertical website--reflection on the model of Examination Point Network

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For the Internet, the topic of education has always been a topic of great concern. Education has always been the chaoyang industry of the Internet, but throughout the more than 10 years of China's Internet, has sprung up a lot of excellent companies, such as Sina Sohu NetEase, such as Taobao, electric dealers such as the Beijing-east, each industry also has a very well-known vertical portal site, but only education, but not a resounding website brand. After 10 years of sharpening, why does China's Internet education develop so slowly? Where can the online education site open the breach?

A recent hot web site is the station focused on the postgraduate education online, is currently the most noteworthy one of several online education sites. Through the development of the vertical model of the test point, we look into the future of online education.

Lack of money and talent makes it hard to make online education

From the entrepreneurial model, to do online education is a very burning money things, this is not a grassroots webmaster can do things, here side involves the competition of talent and capital. Make a great online education company, it must involve the video of the Forum, information, content, information sharing and so is not enough to make a great online education products, only video this way, is the ultimate destination of online education. and video on the cost is relatively high, grassroots webmaster lack of funding support, which built a high threshold. There is no shortage of funding at the test site, which is the basis for any online education Web site, including test sites, that can rise.

And for talent, is another key to success. Internet online education is not only the competition of capital, but also the competition of talents. At this point, only a sufficient pool of people will be able to reach success. There are a lot of people who know the internet and few people who know education.

Are your educational products tailored to your users?

Online education is doomed to failure if education is not understood. Education is the fundamental, domestic environment for quick success, are thinking of the online education market for a cup of soup. This impetuous mentality has led to many online education companies are suffering from the survival, because the huge investment and the proportion of the benefit of the gap is too large, easy to lead to the fault of the capital chain. Do education is not quick, do a good job of a product is the key to success. All-Inclusive lack of focused products is doomed to be unable to impress the user.

So, to do online education, you have to ask a few questions first, your product is not the user needs products? is your product a user's first demand product? Is your product worth the user's money? Does your product have enough user groups? Does your product work for the user? Can users consume two times?

Does your educational product have a focused crowd?

Exam points currently focus on the entrance examination of this narrow field, with 2 million of the user group support, in this narrow field, to ensure that products meet the needs of users, is the key to further development. Online education is full and large, easy to create a lack of focus and positioning of the crowd, this is a network of teaching and other online education companies are facing the dilemma, the user group is not focused, the product is not the user's just need products, the development of profit model needs to be further observed, whether the user is worth This model is not done well and the risk of failure is great.

Pirated things are destined to exit the mainstream of history.

China's Internet environment is not very good, pirated things too much, this is the development of online education a great opportunity. Making a unique product that makes other competitors uncompetitive is another key factor in success. All courses at the test point are recorded on their own, and at this point, no company can imitate and reproduce. Has the competitor not to have the core competitiveness, is the website success one of the core, because the core competition ability is forever cannot duplicate.

Profit model is Damolis sword!

The lack of a profit model has plagued many online education companies for further development. The profit model is the topic that any company must face, especially the Internet company, the model that relies on the profit of advertisement has gradually withdrawn from the mainstream. Online education This profit model is particularly worth exploring and discovering, users to pay the initiative is the Online Education Web site development prospects. If you can't catch the user's initiative to pay the bill, the risk of failure is huge. Economic improvement, the user's investment in education, the user's ability to consume has become more and more strong, this objective factor is to make online education the key to profitability.

The profit model is the Damolis sword that restricts the swelling of Achilles in many online education companies.

The user experience is the key to capturing the user's bill

Only the best user experience allows users to get the most out of the pay-for-action behavior. It is commendable that the test site continually upgrades and perfects the user experience. Only to make the user happy payment, happy two times consumption, is an online education website can be a sign of success. If you can not make users two times consumption, multiple consumption, then, online education site is very long road. Because the user's repeat purchase behavior, is the best user experience.

10 years of sharpening, we look forward to China's online education bloom the most beautiful flowers. Test point (http://www.kaoshidian.com),