On line K song replaces traditional KTV room song system

The specific way is to use the singing line of the K-song system to connect the line under each packet, directly replace the traditional KTV room in the song system.

Subversion and subversion of the story, all walks of life are quietly staged.

If millet subversion of the traditional mobile phone industry; So, singing is quietly changing the traditional music of the deductive form.

Sing the app, called the mobile phone in the "KTV", officially online from May 2012 until now, sing the explosion of growth so that the young team unexpected. Released 3 days on board the App store free top10;5 days soared to the top of the list No.1 active users millions of; Current user volume is up to 170 million.

Behind this series of data, there is no doubt that the Internet to the traditional Chinese music industry, another subversion.

The night of the singing, also attracted countless followers.

It is understood that there is a similar mobile phone K song application no less than 30, although the singing bar to sit 170 million users, but still need to face the business model is immature and how from many homogeneous software to stand out from the problem.

Sing it. CEO Chen told the Financial Weekly reporter, Next, sing it will be mergers and acquisitions of investment chain-type KTV entity shop, development line KTV, the use of offline activities to complete the business O2O closed-loop mode, to make up for the current low profitability of the short board.

After the famous singing it will be precipitated down the wine, or floating in the bubble above, but also to market test.

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According to Chen Introduction, at present, sing the line business is mainly online K song, the form of private rooms, challenges and so on.

At the same time, sing also began to imitate the development path of the MO, social software and game docking. It is understood that the use of this form, the Mo mo Harvest quite abundant, its platform game month water reaches tens of millions.

Still in the beta game, except, at present, singing bar on the main line for two games to do diversion.

Online music app field, sing in the industry's leading market position.

According to the third party data statistics, 2013 to sing the market share of more than 40%, equal to the second to 54th market share of the sum.

To sing it, its angel investors, Wu Shichung, founder of the Food God, said, "For those of you who are not too high in the social application of entertainment, the user's billions of messages means that the app's natural inertia growth has defeated the silent user, avoiding the black hole effect of new users being added to the loss of old users." ”

Sing it. 170 million of the user volume attracted a high degree of capital concern.

It is understood that the song had won the Angels and a round of two rounds of investment, of which there are many well-known PE/VC figure: May 31, 2012, Blue Chi participate in singing a round of financing, investment 3 million dollars to get a sing 15% equity.

Blue Chi Capital was founded in 1998, focusing on the early investment in the Internet field, there have been PayPal (by ebay) and like.com (by Google Acquisition) and other successful investment cases, in China has invested in including net, Beauty said, Spring rain, palm doctor and sing the venture company.

In addition to the blue capital, sing a round also won the Sequoia capital of 15 million U.S. dollars investment, accounting for 20% shares.

In fact, the bullish capital also attracted the market's attention to its investors, but Chen did not comment on this. He just said, "in order to better protect investors privacy, do not want to disclose more." ”

And for the details of Sequoia Capital stake, Chen is tight-lipped.

Online KTV Profit model

With a solid online foundation, sing it.

"Because singing is a competitive product, it has a list, in the future this is the opportunity to make money, enthusiastic users for this investment." If the singing for the likes of people to send ' flowers ', the future does not rule out the need to use virtual currency. Chen told the Financial Weekly (http://www.lczb.net) reporter.

The users of the song are mostly three or four or even lower-tier internet users, they like to sing in the virtual bag, around a favorite beauty to listen to songs and interactive chat, with 9158, MO and other social software similar to the beautiful host to send virtual gifts, such as "virtual flowers", each bunch of virtual flowers will have a virtual price, Charge for recharge.

In fact, the second profit model of singing is to achieve business benefits through the "star-building" approach.

The so-called "star", in the singing inside the first red a singer, the use of star effect to achieve the first rich after the Matthew Effects.

"After making a profit-sharing agreement with the singer, these grassroots star drain fans focus on their microblog, micro-mail, will sing fans to the micro-Bo and micro-trust platform, and then put ads to make money." And the more popular star can be offline business performance, endorsement, for example, now sing the first Reds Yang Yi's appearance fee has reached 30,000 yuan to 50,000 yuan. Ku Haomin, a beijing-based music industry analyst, told a weekly financial report.

The third way to make a profit is to use the singing bar to build the online K-song competition platform, so that the sponsor title, which is now singing the main source of income.

Finally, the revenue of the gaming center. Sing on the line for two online games to do the diversion, and this at the same time to sing it added a channel of change.

But the effect of these profit models is not obvious.

"Sing it so far has not been profitable. "Chen that if you can circle a large enough number of users in a niche, you can make money out of these business models."

"Sing it to try out several patterns, and the last one to use that." "Chen added.

O2O Tuo tu

Lan, Sequoia Capital Enter sing, what is the fancy?

Dick Silk + mobile Friends + singing, is an old story, now sing it in its helm of the Chen led, is trying to tell a new story, that is the K-song system supported by the O2O model.

Chen told reporters that from last year they have begun to lead the company to O2O transformation, hope to build a solid KTV online, and join the social elements, strangers can use to sing the networking system in KTV singing competitions, and establish social relations.

And this move is interpreted by the outside world to sing it to use O2O and other Internet play subversion traditional music KTV.

The specific way is to use the singing line of the K-song system to connect the line under each packet, directly replace the traditional KTV room in the song system.

"There are a lot of activities under the line, will not be limited to the scoring system, the form of mutual PK, and online play has a certain similarity, offline and online systems are my system, redo, are my things." So let's just put all those games on the line down. ”

Chen told the financial weekly reporter, "Sing it, start Fire is based on two points, the first is to tell you when the song to beat the national number of users, the second is to sing the list, so that everyone to play the list, I can implement the same way in the store, such as 10 people to sing, each other can pk. ”

And for this model of the profit model is in the attempt, including KTV to sell KTV systems, advertising and other models.