On location, popularization and operation of local real estate network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The types of real estate network, there are news, there are transactions, the Internet messy code is also dizzying. Starting from the PW real Estate plate began, all over the emergence of a lot of new real estate network, how to do the real estate network, how to do the real Estate network operation, a lot of people have been studying, then I now to start to talk about how to do this kind of site!

First, do the website before, understand the market

Because the company is ready to online real estate network, gave us one months to do research, first understand what the market on the real estate sites, these real estate site's hard conditions and soft technology, through which aspects can exceed them. This is our first consideration.

Hard conditions are the company's capital, personnel, and the current profitability of the company, and then consider how we short-term through less manpower, less capital investment to achieve maximum effect;

Soft technology is the site content quality and its source, the site's key words layout, their SEO technology level and degree;

First we found the opponents of the news website, there is a local real estate network, its own shooting video, their own reporters, advertising revenue is also very strong, if we and they scramble for advertising market, the early days will certainly be marginalized, after all, the relationship between the people and developers have been familiar with the network, just two words, will make our business more difficult to add several times. So we try to avoid their business, perhaps temporarily avoid.

Second, we look at the real estate trading class, have to admire the boss is, he saw the market before the blank, Liu'an this side does not have a few to do real estate trading site, while the first-line second-tier cities and even some of the main three-tier cities, real estate transactions of the site, has begun to mature operation, such as home, such as search And the recent advertising campaign in 58 and the market, but also to the real estate trading module began a new innovation and marketing.

Finally, we consider where the profit point of the market is, and the final profit point is that if our website can help the realtor to sell the house, it will certainly bring profits. Then we start to do the second-hand housing trading platform!

Second, grasp the key words

Key words not only look at Baidu Index, but also look at market positioning and future trends!

We first began to check some keywords Baidu index, the results found that the search "Liu'an Real Estate Network" This word than "Liu'an second-hand housing" this word is much higher, which let us have to have a meeting to specifically discuss, which word is more important! Because in the first-tier cities and second-tier cities, "second-hand housing" search rate than "real estate network" is much higher , but Liu'an local characteristics, which is mainly for the times, we are very difficult to make up our minds. The following two challenges are involved:

1, we are the use of the new domain name, its own weight must be low, if the earlier to do two words, with two domain name or two-level directory to take, then the extension of the cycle will certainly be lengthened;

2, search the real estate network who is it? Are these people able to bring real trading volumes?

The boss said: "Stop the meeting, go to the real estate intermediary company to understand!"

We then visited several intermediaries and found that their brokers did use the "real Estate Network" to search for "second-hand house" sites. But also use the search "second-hand house" to search, but because the results are similar, plus the "real Estate network" site has some news to see, often use the word real estate network.

This research did not bring tangible results, but only brought a message that this habit is actually slowly changed. Especially when some second-hand housing network mature and be accepted by users, they search "second-hand housing" must be more;

Finally, the boss identified two key key words of the order, "second-hand housing" mainly, "real estate Network" for The Times,

Third, the promotion of the website

Because "second-hand housing" the word promotion is easier, we first launched the "Second-hand housing" promotion, as for the details of SEO, here is not elaborated, because there are a lot of articles can learn, there is a skill is "ça", that is, every day to have a fixed new content updates every day to have a certain amount of outside the chain increased , 2-3 more links per week.

Quantitative change caused qualitative change, this three-tier City keyword ranking is relatively easy, just half a month, the word on the top three.

Then we used the same method to push the "Liu'an real Estate Network" to the second.

Iv. operation of the website

Site operation is the core content of the site, if the ranking is the basis, I may not object, but for the site, the operating mode is far more difficult than the site to promote!

At the beginning of operation do not rush to do business, first to learn, communicate, make some people in the line. The company's business staff in our promotion, often to contact the intermediary company, the indirect also calculate help them to do the business, they put their listings to their own hair, and so they got the business, they understand that our site can indeed bring them customers, and have a very obvious advantage, slowly, Our business said that the company's website is ready to start the formal operation of the time, our customers will become our loyal customers.

Of course, this is only a business expansion of the method, after all, only believe that their products can be sold out, after all, the product to have the advantage of our business staff have a better self-confidence!

V. Future DEVELOPMENT

The real estate industry develops quickly, along with this year's corresponding policy development, first-line, second-tier city real estate speculation will be restrained, the three-tier city's real estate industry, especially outside the purchase of cities, development will be swift and violent.

And the real estate friends know, when the house is good to sell, do not have any channels to sell the house, the network effect is not so obvious, and the market downturn, the value of the network platform may be more obvious. What is the point? If you think about the problem from the angle of the other's boss, you'll know.

The above is Liu'an Real Estate Network (http://www.h0564.com) on the current real estate website operation and promotion of some views, summed up, the site is the core of the market positioning, based on Baidu rankings, profit is the site operation! Reprint please keep the original address, thank you.