On marketing skills of building small business websites

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Before building a small business website, we will make a solid plan that includes the following 9 points:

1. Niche market (vertical segment market)

2. Business model

3, domain name and virtual host

4, Search engine optimization (SEO), the structure and usability of the website

5. Research content and development of keywords

6. Website analysis

7. Marketing

8. Venture capital

9, adhere to

Niche market

Choosing a niche market is our primary purpose and ensures that:

• You will be the first company to build a foothold in this market and take the initiative before other competitors.

You are still keen on the market for the next 5-10 years.

If there are competitors in this niche market, then your goal is to explore potential user groups.

Business model

You need to figure out that your small business site will provide you with the core values of your users and customers, and your site should provide users with a solution to the problem by providing a product or service that achieves a very good user experience, thereby achieving profitable purposes.

In the early days of the site, you may want to provide a free trial with time limits, or a free member with limited functionality. The user is then upgraded to a full member or a member that can be paid.

When the site is angry, members of a lot of time, you should consider on your site to increase advertising or SEM. According to the content of your website, put Google AdSense or Baidu Alliance, can be targeted to the relevant ads to your site.

Domain names and virtual hosts

The website domain name represents is your brand, but the website image represents is your enterprise's face, therefore chooses the domain name, considers your website name and the brand correlation degree, this how many will relate to the website rank and the search engine cognition degree. Here are two options:

• Keyword-related domain names

• Brand-related domain name

Keywords related to domain names that allow you to incorporate them into your domain's core keywords.

The advantage is: as a search engine potential domain name keyword ranking understanding.

The disadvantage is: a lot of keywords domain name is too general, help brand value is not big.

Brand name is to build your brand, but also to build your brand, make your site the difference point and your user identity, is worth commemorating the first important step.

The advantage is: Others see your site more clear and thorough, easier to remember your site, has the brand effect.

The downside: Your domain may not be able to describe your product or service's core keyword rankings.

For example: Alibaba, Yahoo, ebay, etc.

The first choice is to stabilize the virtual host, followed by bandwidth resources, functionality, and so on, virtual host nothing to say, some of the domestic well-known IDC business is doing well.

Search engine Optimization (SEO), Web site architecture and usability

When the website starts to go online. We began to the major search engine to start optimization, including the station optimization and external optimization, to understand Baidu Google's keyword ranking and analysis algorithm.

The Web site architecture (or internal site structure) is the correct internal link architecture incorporating URL structure and page naming conventions to give your site a solid foundation for future expansion.

Create good site navigation (main menu and breadcrumbs) to reduce the bounce rate of your site visitors, optimize landing pages and friendly user experience design to help increase the flow rate of conversion.

Research content and development of keywords

Observe what the browser keyword to find their own site, every day records of these SEO data, ranking rise and fall, Baidu weight and included, outside the chain, you want to use SEO query and diagnostic tools, so you will be more convenient query.

Site content to maintain a stable update, a regular release, as more and more content increased, the problem of repeated content will eventually appear. Google has described the repeated content will be punished, delete the duplicate page, and tell the webmaster How to improve the URL and content.

External link building, purchase or exchange links, there are many ways to build outside the chain now.

Web Analytics

Web site through the flow analysis, will know the source and loss of visitors, the current mainstream web analytics tools are:

• Google Analytics (Google Analytics)

• Webmaster Statistics

• 51.

• Baidu Statistics

• Wait

Marketing

• Online marketing, free SEO optimization, paid sem marketing promotion, media promotion, business-to-business platform promotion, website channel and Alliance website Integration.

• Offline marketing, media promotion, newspapers, magazines, traffic ads, body ads, flyers, etc.

• Major or have their own marketing strategy, will be the brand to fight out.

Venture

Unless you want to keep your business on a smaller scale, once your site's audience grows larger, you'll need more venture capital funds.

On

You can't expect your business to succeed overnight, and even if there are examples, it's not necessarily our turn to stick to the strategy.

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