First, the user experience is supreme, the search engine algorithm How to change, this point will never change, because the search engine finally faces is the user, if the user cannot quickly find the content which oneself needs from the search engine, the search engine also loses its existence significance. User experience including the opening speed of the site, although the record is now trouble, in order to ensure stability, space and server as far as possible with the domestic normal large IDC products, the other site layout is a part of the user experience, the site layout should be as concise as possible, simple.
Second, the content of original, this is particularly important for the new station, many beginners like a website on the line on the crazy hair outside the chain, ignore the site's own nutrition, the new station has three months of the audit period, the chain can not rush to hair, the first update content, so that the weight of their own upgrade, and then stabilize the site, and then send out the chain, if you one months have updated the original content, Spiders have long come over, do not have to send out the chain all day, the spider.
Third, the station optimization, link frame to do well, the chain should be wide, to the whole. The page as far as possible link to other useful information page, establish network links, convenient spiders crawl, and the use of the label used, should not be used, such as pictures using ALT, article < H1 >,< H2 > The appropriate use, but remember that a little, Do not like before always use anchor text link to the home page, recommended link to the home page in addition to navigation, the bottom of the site to do with a URL and keyword anchor text on the OK, such as:< a href=http://www.***.com/> I see the movie net www.***. com so ok, the same page each link as far as possible only appear once, because no matter how many search engines are also calculated, more search engines will think you cheat.
Four, Css+dvi design. Must first meet the design criteria, this can provide the most benefits to the most users of the site, to ensure that any site document can be long-term effective, simplify the code, reduce construction costs, make the site easier to use, can adapt to more different users and more network devices, when the browser version of the update, or the emergence of new network interaction devices, Ensure that all applications continue to execute correctly. Second, the div CSS naming is very important, the name as far as possible in English, all lowercase, the word group and the word group between the symbol "-" (underlined) separate, if you use a space or use "_" (underline) search engine on individual phrases will not be able to understand the name of the separate such as header: header, leading navigation: Mainnav, breadcrumbs: breadCrumb (that is, the location of the page navigation tips).
Five, outside the chain, outside the chain now is not the more the better, but pay attention to quality, high quality outside the chain of a top 10 or even 100. There is no spamming, only in the relevant content of the region, which is linked to the problem of links, links can be divided into two points:
1. Content relevance: If your site content theme is movie online, and another site is film review, the theme of the two sites is very relevant. From the film review site to export links to your site, to improve your site search engine ranking role is far more than a link to the point of the dating site.
2. Relevance of Anchor link text: Here you need to consider if your website theme is 2013 latest movie. Then your anchor text should be "the latest movie" or "2013 latest movie", and the use of the text "TV series" "American TV drama" That is obviously lost the establishment of the link channel with the theme of the role.
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