On network Marketing from the Feast of the King

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Recently in the movie theater hit the Luchuan new film "The King's Feast" really attracts many people's eyeball, Yuan Chuang (pushes a network marketing college lecturer) I still very much appreciates Lu Chuan's, he as the Chinese new generation director's leader, is also China's sixth generation director. Directing the work "Kekexili", "Nanjing!" has won a number of domestic and foreign awards, the quality of the film is very good. But for his new film "King's Feast", many people are not concerned about the content of the film, nor is it concerned about the number of box office, but the eyes on the recent uproar of the Navy, let's see what is going on.

"King's Feast" since the broadcast, its reputation and the box office is not excellent, Luchuan's propaganda team put the responsibility on the network of the army's deliberate smear, so since the explosion has spent 50,000 to hire the network of the Navy to the film for the praise, in fact this is not the first time, the last release of the "Close long" and "Warring States" Have had this trick. At that time, two movie word-of-mouth is not too good, so claimed to have been "network Navy" Black Hand, and jointly funded 100,000 yuan to seize the "navy", but nothing caught. Many people see the film side did not show any evidence, it felt that "capture the Navy" is more like their propaganda means.

Yuan (push a lecturer) engaged in the network marketing for many years, for the network navy or more familiar with the name, since it is armed with the word, there must be a certain size, a certain number of people are employed in the network of public relations companies, for others post posts to the momentum. Why also with a water word, as the name implies is broad meaning, network navy personnel is not fixed, have company staff, have students, also have Soho family, as long as there is time, can do this.

With the popularization of the Internet, and the opening of the platform, for a lot of film enthusiasts, found that there are new films, many people like to visit the watercress, Mtime time Network and other sites to search for the latest film movie review, to see those who see the movie, is how to evaluate the film, Then in the middle of these films to choose a good evaluation, good reputation, I take time to go to the cinema to enjoy. So the ratings of these films can really affect the final box office, which is why many producers are freaking out about the Navy's massive smear campaign.

In fact, it can be seen that the impact on the network is getting bigger, he is not subject to geographical constraints, no matter where, as long as the internet can be posted online, send Micro Bo, to show their views and positions, so the network influence is ubiquitous, because of this advantage, so network marketing is gradually becoming the most important, The most effective way of marketing promotion. Now more and more enterprises or individuals choose Network Marketing to promote and establish their own brand, the film industry is no exception, there is a new film released, will do publicity on the network, commonly used methods include network PR, crisis public relations, marketing planning, event exposure hype, brand building, Word-of-mouth Communication, QQ Group, Forum community Interaction, News Soft article release and so on, network marketing is like a razor, can let more viewers to understand these excellent movies, fill their entertainment life, but if used to attack opponents, then it is not kind.

Let's go back to the King's Feast. The film itself, in the premiere that night, Douban and other professional film critics on the site, the film on the score is surprisingly low, and after December 1, the film reviews score suddenly appeared a large increase, the commentary also gradually showed polarization trend. The relevant persons responsible for the release of the film and Lu himself later admitted that the Navy had indeed been hired to brush high points to maintain the praise of the film. In fact, from the point of view of the change in score, is to be sure before there is a navy to discredit, because everyone's appreciation of different angles, so the likes of a film is not the same, but "King's Feast" but in the show after the consistent play low points, this is certainly unreasonable.

Then the film party hired the Navy to restore the evaluation effect, according to the current reputation and the box office, the effect is unsatisfactory. In fact, Lu himself also said that this is a kind of unwise, then why he had to do it, in fact, is anxious, the recent release of the film has "1942", Feng new film, Feng movie box office appeal has always been very amazing, but also Ang Lee's new film, and immediately the "people again embarrassed" the release of the This film is also a lot of people have been waiting for a long time, there are so many excellent films around the attack, the king of the Feast to say, the pressure is very large, so a worry also disorderly, adopted the worst. Many of the Navy did not go to the cinema to see the film, sent to the comments are empty, there is no actual content, a compliment, to belittle each other, for us these viewers, these evaluations are worthless, so it is difficult to have a positive effect, but caught in the vicious circle of violence.

Actually, the movie circle needs positive energy, although the network Navy can fool some of the audience, but with a large number of media exposure to the industry, the majority of the audience to the Navy's understanding of more and more, the resolution will be correspondingly improved, so which evaluation is true, which is fooling people, there will be a judgment, So the influence of the Navy was gradually weakened, and then died down. If we don't take them seriously, they can't afford to turn over the waves. In any case, a movie circle is not to be kidnapped by the Navy. Quoted here Yiwei Wei said a passage, "If the navy is really so useful, why spend tens of millions of, hundreds of billions of film, throw 20 million to the Navy, to the cinema put this comic book, rely on the online acclaim on the line." "It turns out that quality movies are always hot, and I hope these big directors can really play their talents and put more energy into the quality of the film, so that we can have a better feast!"

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