On network Marketing from the perspective of Fang Wu

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After Han, Zhou Libo, and so on, the recent ark has turned his eyes to the Chinese University of Political science and political Professor Wu Danhong (Weibo name Wu Fatian), pointed out that its use of their own fame by helping businesses to forward micro-blog to obtain high profits, on the micro-Bo on the Ark also posted on the Wu and businessmen to communicate the mail, the Mail has a professional case analysis, Also has the ingenious bargain posting: "... If the agency, the minimum charge for the case should be 50,000, excluding travel expenses. If only posted online (long microblogging or blog Galviebo) solidarity, usually 5,000, two options two choose one. "(Fang Zi Bo's exact words) ...

Let us not discuss who is right and who is wrong, and for the time being, we will not question whether the message of Wu sent by Fang is really a hacker's open or that he has got it by himself, regardless of what the public can say, From this incident we see a phenomenon in the real world has become commonplace in the internet and gradually emerged and affected us: Celebrity.

In the traditional offline market publicity and promotion, the celebrity is used a lot. TV commercials, newspapers, magazines, leaflets, etc. Take advantage of people's fondness for a celebrity or some advantage of a celebrity, sometimes just a large number of fans of celebrities, to skillfully use celebrity fame to promote the sale of products. One of the most famous of these is the book-selling story of a clever businessman and President Clinton, the businessman, through various reactions with the president, launched a "president's favorite book", "the president's most hated book", and even if President Clinton did not say anything, he could launch "a book that the president cannot judge". Of course, using the President's fame, his books are always snapped up and empty.

The above situation we call "celebrity", also called indirect marketing, that is not through direct with the consumer to sell a marketing method. Because the original internet is only a fast communication platform for access to information, do not need more real user information authentication, so the celebrity in the network does not seem to apply. But in fact, it always exists. For example, a senior member of the forum, because the article is better, more close to the public life, in communication with you have been very good, so the people who pay attention to him will be more and more, once people to this person's trust into the habit, it will unconsciously into the back of the "herding effect", Especially when a more trusted or welcoming person starts releasing something that is not known to the public, people still believe that the person is right. Why? Because this person has formed an interaction with the people around him and has gained the foundation of trust. The current situation on the Internet is no new thing. For example, we love to see the QQ zone, some of the space is very popular, because the article is very beautiful and readable and close to the public psychology, and the picture is very beautiful attractive people like. But when we browse the article, you may find that the owner of the space at the end of the article to write a price to write an article how much money, space popularity reached how many people charge, and so on.

Today's Internet, is no longer a simple communication and access to information platform, and everywhere is full of the taste of marketing. Direct marketing such as Taobao, Alibaba, Dangdang, Jing Dong, and so on, and invisible marketing more, and unknowingly in the sneak into our lives. For example, today's popular microblogging, and Wu Fatian like people. They use their own offline fame, such as famous actors, singers, presenters, writers and even a large state-owned institutions in the personnel, and some are using their own on the network or even a platform on the status and popularity, such as the author Weibo listening to the "cold jokes selected" "Mysterious unofficial history" and so on. They are in their usual published in some of the relevant micro-blog, cleverly coupled with the forwarding of a certain business of a micro-blog, so as to achieve for the purpose of advertising business. Such a micro-broad of about 10 will have the 1~2 bar is to help businessmen propaganda. Most people don't listen to celebrities because they love them. In the information forwarded by the "celebrity", if certain goods are just what they need, the chances of buying them will be greatly increased.

Social networks, in a sense, have become the main camps for indirect marketing. But this kind of marketing seems to be more suitable for small and medium-sized businesses rather than power companies. Due to the great influence of the electric dealer, once entered, if the foundation of the social platform is not solid enough, will lead to the social platform directly into the potential of the electric business platform, another situation is that if the power to enter the force is not big enough or wrong way, will only lead to the credibility of the electrical quotient and credit, but will not outweigh the gains The cooperation between large electric dealers and social platforms is still in the form of direct cooperation. such as Sina Micro Bo and millet cooperation sales is a good example. Sina Weibo has a great influence and appeal, Millet also has its own strong advantages and attractions, the two work together, of course, will be a great success. Of course, the social network to become a platform for the development of electricity, a strong pedal, but also to their own continuous consolidation and improvement, Sina Weibo wallet in small Michae sold soon on the frequency of the extension machine, is a lesson.

Of course, as the general public, is not want our social network to become the battlefield of the electric business, in this society full of copper odor, a soul of the Pure Land is extremely rare. But for business, demand development, must marketing. The internet is a good marketing platform, the use of social networks for marketing is a wonderful way, but the social network has to choose the right way, so as not to outweigh the gains. This article by the Guangzhou Odd billion Network http://www.71wl.com original, reprint please indicate the source. Thank you!