On network marketing of agricultural and sideline products

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

People take food as the day, and the production of agricultural and sideline products is closely related to people's daily life. China is traditionally a farming-oriented developing country, and the sale of agricultural and sideline products is essential. In the last century 560 's, fills the belly to become the people biggest desire, at that time the economy belonged to the seller's market, as long as some production, then some sell. Now entered the new century, people's living standards are increasing, with the gradual infiltration of electronic products, people began to use the Internet, to meet their own desires. Shopping, window-shopping, making friends, and even education, the internet permeates every aspect of people's lives. In terms of foreign markets, agricultural and sideline products network marketing has been quite mature, and the domestic just started, the use of e-commerce for agricultural and sideline products sales, is the trend of the development of this era.

Some of the agricultural and sideline products network marketing compared to the "mouse to increase cabbage", meaning and use of the Internet to carry out sales, sale, operation, management, a new way of sales.

So why is it that agricultural and sideline products Network marketing is a trend and trend? The answer is three.

First of all, from the domestic information background, agricultural informatization in the domestic development, in the middle of the 80 's, our country set up the Ministry of Agriculture Information Center, and later established the "China Agricultural Network", and in a DDN way and the internet to connect, has issued a scale, and more than 30 provinces and cities of the agricultural sector networking, Direct access to the network system of production and management of more than 3,000 users. In addition, such as Cuang chili industry, such as independent agricultural and sideline products business site has sprung up, has thousands more than, and according to the relevant information shows that the normal operation accounted for the total number of 70%. For those underdeveloped areas, as the information network to the grassroots extension, the application of the Internet began to become popular.

Second, on the agricultural products themselves, now is the information society, the so-called message flying era, the real success is those who are good at sniffing fresh information, capturing useful information, even in agriculture. In recent years, agricultural and sideline products to information dependence began to increase, this is why? In fact, because of the commercialization of agricultural and sideline products, the standard of living has improved, farmers produce most of the food used for trading, and trading needs the market, market changes affect the production of farmers food. This makes the demand for information for food suppliers start to grow, so the dependence on the market has become larger.

Finally, as far as international background is concerned, the globalization of trade makes the Farmers ' production service object no longer limited to the domestic, but to the world, at present, China's livestock products export volume is larger, in the international market occupies a relatively large advantage, which requires marketers to use modern information technology in line with international standards, Thus the agricultural and sideline products marketing play incisively and vividly.

We have just analyzed the background of the net sale of agricultural and sideline products, then the promotion of net sales, for marketers, what is the actual harvest? We can analyze it from the following angles.

Net sales can increase trading opportunities. We still take "the old Five" spicy industry for example, "The old Five" is located in Changsha, mainly in the production of chili, if there is no net sales this way, then its cooperation with the manufacturers can only be limited in Changsha, and the net pin makes the old five throughout the country, in the Cuang itself, net sales to bring him a rich return on profits, and in the people's customers, Net sales bring a wealth of taste enjoyment.

Net sales can also reduce transaction costs, we all know, Taobao and other shopping sites are cheaper than physical stores, because the point is free. This truth is used for agricultural and sideline products is the same, through Simple network communication, suppliers and traders to reduce the cost of each other, eliminating the problem of on-site procurement, as long as a phone call, a message, a little mouse, you can sit at home waiting for goods to the door. In fact, the principle of early in the clothing ornaments on the verification, but the network of agricultural and sideline products is not mature, some related technology is not perfect, this in the text will be explained in detail.

Net sales can also reduce the loss of spoilage of agricultural products. Today, the difficulties of agricultural by-products has become a hindrance to the development of domestic economic barriers, sales do not go out of the cause, to a large extent, is not found in the market for commodities, that is, relying on actual trading, the buyer market is quite serious. And if marketers use E-commerce, will undoubtedly find more buyers, for their unsalable agricultural products to find exports.

Also, looking at the domestic market economy, agricultural and sideline products can also help to lead the right production decision-making, avoiding the agricultural producers blindly investment, indiscriminate harvest phenomenon. Imagine, marketers through the Internet and domestic agricultural market information to communicate, know what agricultural products are urgently needed, will not be caught in the flood of cabbage, sweet potato without the embarrassment of the place.

The above analysis is the advantages of agricultural and sideline products, then, since this sales model is in the initial stage, its inevitable existence of a certain defect, only to recognize the defects can progress, can rationally try to network marketing.

Although the development of E-commerce in recent years is relatively rapid, but it is still relatively only in the initial stage. The development of E-commerce lags behind, leading to the lack of e-commerce talent, high cost, and most of the producers of agricultural products for the High web page production and investment, coupled with the lack of knowledge level, the government propaganda is not in place, very few people on the net sales this aspect has studied, let alone SEO, CIS design and other professional vocabulary. Therefore, to find ways to popularize network marketing knowledge, continue to vigorously promote e-commerce, is to solve the network of agricultural and sideline products. A good solution will make it possible to blossom in this burgeoning field.

Analysis to this, I believe that the agricultural and sideline products network marketing background, advantages and disadvantages have a general concept, then, we will discuss the next, is for a marketer, what kind of conditions to be successful in network marketing?

is not all agricultural and sideline products suitable for network sales? Obviously not, suitable for network sales should be those who are relatively high profits, in the real business is not easy to find consumers, or have regional characteristics of goods. such as Cuang wild pepper, dry chili and so on.

In addition to the types of agricultural products to choose, the human resources are also required, the network marketing personnel not only for the construction of professional knowledge of the site, but also to understand some promotional knowledge, operators to reasonable use of good human resources, have their own site construction team, network marketing staff.

The last point is money regulation. It must have cost some money to keep the information on the Internet, but it's not a cost, it's an investment, and the operator has to spend some money regularly to invest in their website. Believe that small investments can return big rewards.

Meet the above three requirements of agricultural and sideline products investors can try to do the construction of the net, the next thing we want to discuss is the way of net sales.

Network sales can be divided into two categories, one is not to build their own web site, is the network of no one-stop sales. This low cost, mainly including through the Internet survey of agricultural information, free release of agricultural information, online auctions, to join the industry Information Network, publishing network advertising. Can mainly use bar, chat group, e-mail, Taobao and other shopping sites to complete the operation.

What we're going to explain is the second kind, is based on the website of the network marketing, although the cost is relatively high, technical requirements are relatively high, but its effect is relatively good, building their own web site, each product through the Web page to show the way to customers, it is easy to build their own brand. Here, we still take "Cuang five" as an example, the construction of an independent website, the use of the Web site to display wild pepper, dried chili and other signs of products, but also set up a very good corporate image, so that more manufacturers and his cooperation. After all, the site can easily achieve eight aspects: Brand image, product display, information release, customer service, customer relations, online surveys, online alliances, online sales.

In short, agricultural and sideline products Network marketing is the potential share of agricultural and sideline products sales, mining out the potential of net selling, can make the domestic market of agricultural products unsalable slowly dissolve. This way is gradually growing in the market economy, there are defects, but in the continuous improvement, the use of a good network of tools, to create a new world of agricultural and sideline products economy.

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