On New Year's Eve, the operators were bitter

Absrtact: In the face of New Year's Eve people Rob red envelopes, operators in the heart inevitably ripples some bitterness. The RAM, telecommunications operators, destined to experience the wind and rain, at the cusp of dancing with wolves is not a strong point, do a good job of their own to do is the real opportunity.

Before the Spring Festival, the circle of friends can also see such a exhortation: "Spring Festival away from mobile phones and the Internet, and more with their families." "As a result, people across the country have a family to play on New Year's Eve with a mobile phone. According to the data provided by Tencent, the peak value of 810 million times per minute, send a micro-letter red envelopes 120 million. Some people said: "The gala shows no impression, busy to rob red envelopes." ”

Not only is the domestic, all over the world students, relatives and friends, the micro-letter group in the bustling red envelopes taste infected, it seems that the global Chinese are involved in the Chinese New Year to rob red envelopes in the upsurge. I sit in the library of the University of America, also is like a madman to shake a cell phone, poke a screen, attract many onlookers, I smiled and said to them: "This is Chinese Game".

Faced with this hot scene, operators in the heart inevitably rippling some bitterness. This year no longer how many people care about the business volume of text messages, call the Spring Festival is to delay others Rob red envelopes. Micro-credit card, the red envelopes, except for individual conspiracy theorists, no one is accused of the operator's pipeline to cause congestion or card Internet company's neck, the most is complaining of bad signal or WiFi broadband network speed slow. I think of a leader once this: "On the court on the team's life is also scolded, seems very wrong; when he sat on the bench to watch others perform when you can understand-be scolded to show you are the focus of attention, how many people want to have such a chance Ah! ”

According to the published data, the total number of users of three domestic operators has surpassed the national population, the operator is very clear: the next round of development opportunities is the digital wave. However, the business development model, which is self-centered and "Everything is in control", is deeply rooted in the traditional operators ' minds. Many people are still calculating: more than 1 billion of customers are the number of users of the function machine, if these users to replace the smart machine, can bring how much revenue; If the charges of these customers a little down, can bring how much business growth, increase the amount of income, and so on.

In the world today, the crazy people who have been moved by the internet are mad. Money, beauty, mobile Internet nouveau riche are aiming at the human nature, or inducements or bullying, the client lost rationally with their crazy dance. Operator Step-by-Step, calm rational development model, has not been able to adapt to the current development; The ecological environment can not be changed according to the pace of operator design and imagination, as operators constantly reflect on the "why", the mobile internet market has been crazy enterprises and innovation to eat away.

More and more operators are becoming pessimistic. Can operators make business innovations with mobile internet companies? The topic seems to be out of the question. The new man inside the operator is always said to do the internet business, and restricting operators is not only China's state-owned enterprises mechanism, but also the telecommunications operators are born with the telecom gene, stock rules and the inherent pattern is shackles, you even see, think, also do not.

Comparing "telecom thinking" with "internet thinking" is a very interesting thing. If you use the Internet Enterprise's survival model and evaluation criteria to consider the telecommunications operators, will find a lot of problems; however, if you want to survive in the dark forest, there is not only a state. In the eyes of the disappearance is not necessarily a bad thing, if there is no strength and viability, must be bared, such a large number of meat giant beast, do not eat you, eat who?

SMS Hot ten years, red envelopes can fire three years? Look at this year's red envelope war, whether it is to pay for the innovation Hong, or micro-letter to rob the hidden danger of red envelopes, as well as the acceleration of red envelope marketing, with an overdraft of the future flavor. The fast paced, short cycle of the Internet business requires rapid response on the battlefield, and how long this huge war of attrition can last. The Internet business heart rate is very fast, after the big, the big fall still far?

Anyway, mobile Internet is a fad for some time to come. For those who are active and intent on the mobile internet tide, it is really not appropriate to stay in the traditional operators. Some people would like to live in a company such as Mi-goo, that is, to join the Internet in the transition; We all understand: do Internet business and innovation, do not change the environment in a different way, it is impossible to succeed.

And for those who want to mix, operators are not necessarily suitable. The future operators are sure to do the downsizing and efficiency, days will be more and more bitter, in the vision of the 2015 years, there will be a variety of contradictions, a variety of pressure and test ensued, neither prospects nor "money" and more and more hard operators work, not a certain degree of pressure can not endure.

Is the pressure still big? necessary. A chestnut: Few people understand or care: what is the communication guarantee of this spring festival operator? Take China Mobile as an example, 4G development leads to explosive growth of traffic, when most people rush to rob red envelopes, the flow of business support, computing control, as well as supporting services, marketing, operators and systems are not idle. Not to mention the reform of state-owned enterprises under the environment, on the one hand, the fate of the operator is precarious, or even alive;

The sheep of the year's telecommunications operators, destined to experience the wind and rain, no matter whether the next time to see the Rainbow, willing to walk together with you, we are comrades. In the face of new business forms, operators should rationally look at their challenges and tasks: perhaps at the cusp of dancing with wolves is not a strong point, do a good job to do their own thing is the real opportunity.