On optimization purpose of SEO station

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SEO is the search engine optimization, the use of optimization means to make the site popular search engines, so as to give high ranking keywords. As we all know, Baidu Green Luo algorithm lets stationmaster dare to rely on buy and sell link to raise the rank of the website; Pomegranate algorithm warns stationmaster to pay attention to the importance of content original; After the Baidu Green Luo algorithm 2.0 update is to fight rampant promotion of soft text outside the chain. From the update of a series of algorithms, the amount of the chain can not be used to judge the criteria of keyword ranking, most of the webmaster began to shift the focus to the site optimization. Adhere to do a good job in the station optimization, high-quality original outside the chain is practice is a rapid increase in the site traffic a method. The following author to talk about SEO site optimization In the end what is the purpose:

One: Improve the user experience

Whether the site can bring traffic, and ultimately there is a good conversion rate, which is attributed to the user experience degree. Now many seoer are only for search engines to do SEO, but ignored the user. All of it is to be user-oriented, optimize the site, such as breadcrumbs, according to the type of site to choose the physical structure or logical structure, less JS code and frame framework, optimize the home page or the title,keyword,description of the inner pages of the META tag, Content page with a combination of illustrations and so on. Simple and Clean website interface will always be loved by users, users really like your site, it will be recommended to others, so that a pass, traffic and ranking is needless to say.

Second: Increase the site included

Webmaster get a website, first will use webmaster tools to analyze the basic situation of the site. Weight, PR, snapshots, Baidu included, outside the chain, outbound links. It is not difficult to find that many sites have such a phenomenon, Baidu included number of Google or Yahoo included in the number of the difference is very large, this is a typical collection is not complete. Because Google is stronger than Baidu function, Google can identify the parameters behind the dynamic URL, and Baidu is not. Web site If there are too many dynamic pages, spiders can not identify, of course, few included. Seoer in the site to do the diagnosis, will recommend the site to use static links, conducive to SEO optimization, will not let spiders crawl index into the dead cycle.

Third: Avoid weight loss

Anchor text link settings are important. Not only to grasp the degree, but also to optimize the best possible to bring the site a considerable flow. Home main keyword not only to link to the home page, but also to a very natural link to the inside pages, the page long tail keyword is the same, so that the anchor text link in the entire site to form a spider web, all the edges of the corner to digest together. The clever use of nofollow tags in the site, can reduce the loss of weight of the site. such as navigation generally have "about us", "Contact Us" and other anchor text, in the code to these anchor text plus nofollow tag, will not let them to spread the weight of the site. There is also a Web site with www and no www can access the same page, it is recommended to standardize the URL address, 301 redirect to the domain name with www, reduce the site because the URL address does not bring the weight loss.

SEO optimization, including the station with the station outside, no matter what aspect, optimization can improve the keyword ranking. Even if the Baidu algorithm in how to change, ça, "content for the king, outside the chain for the emperor" or will not change, but here the content with the chain is not refers to the quantity, is the quality, high-quality original content with the outside chain is the search engine has always wanted to purify the purpose. The above is the Hefei Yacht Club (http://www.0551moko.com/) own a little experience to share, is also in A5 first release, if have incorrect place please correct, reprint please specify, thank you.