On optimization strategy of external links of website

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What is an external link?

External links refer to the Anchor text link to our website through other pages on the Internet or the homepage of the website.

The benefits of external links to the site

The network long biography of a wise words let many webmaster know the importance of external links to the site "outside the chain for the Emperor", although the external link is not our optimization of the site, but it is in the site ranking factors always play a vital role, external links are divided into anchor text links and direct URL links, Anchor text links can quickly improve the ranking of a keyword on our site, and URL links can enhance the overall weight of our site.

Actions for External links

The operation of the external link is generally divided into two parts, the first part of the high weight link, but also easy to fall right one of the strategies. High-weight link refers to the authority of the site or Web site links to our website, we can exchange links through friendship, home link exchange, links within the page to quickly improve the page or the weight of the homepage.

The second part of the resources station strategy, the operation of the resource station there are a large number of risks, do not recommend the Novice webmaster Use this strategy, if the improper operation of the search engine is easy to think is cheating and to reduce the right, but the resource station for our site to enhance the weight of the rapid. can also be in the blog, forum, question and answer system, such as our external chain release.

How to ensure the inclusion of the chain

One, do not be greedy (each page best guarantee two links, a link is the healthiest)

Some webmaster friends think that the full use of resources, in each article with a number of external links, doing so is a great drawback, the first is likely to cause a search engine on this article is not included, the second is included after the deletion of the site will cause the right to drop, the third is included after each link to get the weight is limited, Unfavorable to our website optimization and ranking.

Second, do not deliberately in the article to join the site link.

Do external links not only to ensure that the weight of the chain page, but also to ensure the readability of the article, here the readability of the article is not to deliberately add a keyword or anchor text or Web site, which will affect the user reading, and search engines may be judged as spam articles, Not to be included or included after the deletion, or as a garbage link does not calculate the weight.

Third, to do the published article content rich, with readability, high quality best.

I believe most seoer know a high quality article on the site or the importance of external links, and we are to pay attention to the quality of external links rather than quantity, a good quality article outside the chain than you do dozens of or even hundreds of of spam links have a role.

Impact of external link invalidation (deleted) on the site

A lot of webmaster friends are trying to do external links while ignoring the external link is deleted to the site what kind of impact, when the external link is heavily deleted, then my site's weight will be reduced (right), if a large number of external links lost on our site that is fatal, when our external links are lost, We can reduce the impact of external link deletion only by replenishing the same volume or even more external links.

Summary: External links is the key to optimize the site, so we do external links, we should pay attention to the quality and stability of the link, rather than pay attention to the number of links, so as to stabilize the ranking of our website in order to facilitate long-term development.

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