On SEO optimization from the angle of web design

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SEO Optimization Rankings Many people contact is the finished product site, and before the design and procedures, optimization staff will not participate, feel that those and their own irrelevant, wrong, web design is the basis of the site rankings, has a great relationship. Website optimization cycle is generally three months, also may be longer time, the initial optimization of the site is designed to design the structure and layout, in fact, these are just web design for the benefit of a small part of the SEO, the basis of the early, can save time for the later optimization work, can be said to be a multiplier effect.

Then there are what and SEO relationship, the following Cerviño SEO team ice ze to introduce you:

First: The overall layout and the design of its website structure

General web site construction is divided into UI and background, UI mainly contains the user can see the various pages and the structure of the site, the path, etc., the main background to achieve additions and deletions to check the function. So the website artist can also say that the role of web designers for SEO optimization is more important than the programmer. The artist is mainly responsible for the static layout of the overall page and the design of the directory structure, so as we call the three-layer physical structure and reticulated flat tree structure, are from the designer to design the site structure needs to do well.

Second: Website map and navigation design

Main navigation is generally elegant, the secondary navigation to show some leading navigation does not show the important page links, as well as the inside page of the breadcrumbs, such as the need for art attention. Navigation can not only guide users, but also to attract spiders crawling, and breadcrumbs can let spiders know the structure of the site for several layers. In addition, you can make site map, because each search engine on the map file requirements are not the same, so as far as possible to do three kinds of Web site map form, HTML, XML, TXT, and site map files best placed in the root directory, so more conducive to spiders crawling and crawling.

Third: Style file application of IFRAME frame Flash

The style sheet file merges as much as possible, the same style as long as a class can be, and to use the way of external reference, JS file the same. The other is to avoid the use of the IFRAME framework, search engines can not identify, there may be down the right, flash as little as possible, because the general search engine is also basically unable to recognize this type of file. But Flash can be very good to attract users eyes, so that the page more vivid, so, how to better use flash, really need to do some kung fu.

Four: Picture optimization

Web site from design to molding, and then to later content updates, are inseparable from the picture, and search engines are also more and more like the content of illustrations, there is a network of popular words do not know that you do not remember "no picture without the truth", perhaps the search engine is to let the content of the picture has But the picture is not only after uploading can be used, preferably in the upload before the compression as much as possible to ensure that the page open speed, and the picture can also be printed on the watermark, do products can directly contact the way, and also to add ALT tags, to tell the search engine this picture is what?

V: Div layout way far wins table

Table is easy to lay out, but takes up a lot of space and can be affected by loading speed. div layout of the content and style separation, the front page only need to display content on the line, style control to CSS to deal with and generate the HTML file more streamlined, smaller open faster. Of course, browser compatibility is a problem that artists have to consider.

Said so much, I believe that we have a new understanding of web design, for experienced artists, I believe these are not alone. But for the optimizer we've just entered, do we really understand? SEO still has a long way to go, we continue to work hard.

This article by Cerviño SEO team http://www.ibmseo.com/yingxiao/2014/0331/3607.html original initial A5, reprint please reserve, respect for others achievements