On seven important factors of keyword analysis

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In the analysis of keywords, there are seven key factors: business value, the whole station driven, SEO competitive, time urgency, coverage of the attempt, price, the number of visits.

1. Business value

Business value, reflecting the value of the keyword to bring visitors. Each keyword or phrase brings visitors, is not the site owner of the special expectations? Whether immediate or future occurrence of expected behavior (registration, purchase, contact, generate goodwill, spread word-of-mouth ...) )?

Business value is not fully represented by conversion rates, especially for Web sites that are not based on online business. The conversion rate of target behavior can be monitored for Web sites with specific online behavioral objectives, such as registration, purchase, and view contact, but at present there are few tools available domestically.

Determining the business value of a keyword depends primarily on the business experience of the site owner. Conditional use of data.

2. Whole Station Drive Sex

Some keywords, can drive a large number of related keywords, to obtain considerable long tail flow. This word is especially worth optimizing, perhaps his own flow is not high, or business is not very close. 3.SEO Competitive

SEO competitive can be used to represent the number of search pages, with Baidu, Google and other search keywords, the number of pages in the upper right can be used as a reference, the larger the number, suggesting that the optimization of the keyword through SEO is more difficult. However, this is only a hint, in fact, the difficulty of optimization, or to see the row before the site optimization level.

For Baidu, if the search results of the keyword home has more or even all are bidding to promote, you can also think that SEO competitive is high, because SEO is strong but also competitive bidding.

4. Time Urgency

Site owners eager to obtain target traffic from the engine, you can do the bidding, not to SEO. And so on SEO results up, and then cancel or reduce bidding. For Baidu, some people think it is best not to cancel completely.

5. Coverage attempts

Some keywords, the business is not very close, but some users do use the keyword. If the budget is adequate, rather than waste to cover these customers, you can bid for some words that are less business-intensive.

6. Bid Price

Business close to the key words, if the price is too high, whether the investment should be analyzed according to the specific situation. Mainly to see whether the budget is very adequate, the source is sufficient, whether there are other alternative channels.

7. Number of Visits

For enterprise stations, the importance of access is much lower than business relevance. The number of visits can be obtained by means of Baidu Index.

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