On several factors influencing the ranking of websites and the ways to deal with them

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With the search technology more and more perfect, as the Seoer site optimization is no longer rely on a simple hair outside the chain can quickly improve rankings. And after getting good rankings is not everything can worry about, because search the algorithm every day in the change, always in change, today may be your website ranking home, tomorrow may fall out of 100. And if the ranking of some conventional influence because do not understand the words, then for their own site appears to drop the rankings and so on the situation is not enough, as the saying goes, know that, Fang can win. So what are the factors that affect the ranking of the site, and encountered these situations when the webmaster should be how to solve it? Today I would like to talk about the common ranking factors and solutions.

Server failure

The website server is carries the website normal operation the fundamental, also can say is the website key constituent factor. If the site compared to a tree, then the server is the root of the tree, obviously if the root of the tree is damaged, it is doomed to the tree's life has come to an end. The same reason, the Web server instability or often not open, then even if you optimize the promotion method how advanced, how effective is also useless, because even the foundation is shaken, also talk about what can normal operation of the website? And the server is not stable, natural spiders crawling will not be unimpeded for indexing content, How to index content even if the website cannot enter? So, the server is the first factor that affects the ranking of the website.

Processing method: Since the server has problems, then for the long-term operation of the site webmaster, it is necessary to consider the idea of replacing the server as soon as possible. If you wait until the site's roots are finalized and then consider changing the server, very easy to lead to the loss of site users, many of the Web site because the server instability and left a large number of users of the example abound, so that because the server caused by the decline in the site rankings, user churn, the author suggested that long pain than short pain, Try to replace the server, cut grass to root, all. Of course, select the server should be as far as possible the choice of authoritative, better service than the large brand of the server, so effective to avoid the repetition of the server leading to the ranking instability.

Second, frequently modify the site title

Modify the site title is every site has experienced, may be a lot of webmaster want to change the title is to make it easier for users to live on the site or to let the site get a higher ranking. But the most objectionable thing about search is the constant change of title, because this will make the search to guide the site is not professional, and every time after the search to find the site content, site type, and so on, and so on the site to re-enter the audit period, the natural ranking will be a straight down. So that to modify the title caused by the decline in the rankings, I think this is understandable, if the frequent changes to the title, then the site rankings appear down or fall right should also Richan accept, after all, in the webmaster Circle, modify the title will lead to the decline of the site or even the right to drop the number of examples.

How to: If you must change the title, then the author suggested that the webmaster should be long-term, such as the new station within 1-2 months do not too frequently modify the title, but also to 1.1 points of modification, so that search will not instantly think that the site is to rank and optimized, and the new station if frequent changes to the title, The most direct consequence is that the site is K or re-enter the evaluation period. For the old station, although the early accumulation of a certain weight, but it is not hard to break, if a one-time change in the title of the old station will not have too much impact, if it is one weeks frequent changes in the title, will also enter the examination period, so that the change title can not be too frequent, usually master that degree, Do not easily challenge the search for the bottom line, a bad luck, whether you are new station or old station, K you did not discuss.

Third, the website structure revision or the path modification

According to the author practice, if a site changes in a large structure will also lead to a decline in the site rankings, just like their own clothes to change the long after the change is to try again whether to wear, and the site structure changes, nature will also make the search to find the site, the natural front of the ranking of what will be wiped out. And if the site's section page, content page path also changes, so is in the search to tell the previous links are all set aside, the nature of the search will also be deleted from the database, and the rankings are gone, so that the site structure or path after the revision, do not fantasize about their ranking or intact, If the site has not been down the right or be k off is unfortunately the great fortune.

Processing method: If you must modify the structure and path of the site, then we must first consider how to deal with the revised after the invalid link, the author summed up for the revision of several ways to deal with the invalid links: one of the use of robots to screen some of the invalid URL links, this method is only suitable for use in the page less than the site, And the Web site is also regular, such as the content page all with the number of such. Second, the use of 301 Redirect, after the revision, it is necessary to redirect some invalid links to a valid link, which is more suitable for the content of the site is not too much is not less than the type. Its three use 404 pages to the invalid page to jump to a 404 page, and then through the 404 page so that users have a selective return to the site, here Special reminder, 404 pages need to set the stay time, the author believes that a user experience of 404 pages with at least 10 seconds of residence time or is still, This will not allow users to choose the pages they need to return. These three methods are the best way to deal with the many invalid links caused by the revision. Of course, as long as the invalid link into a valid link to the site revision brought the rankings will not be so big impact.

Iv. changes in search engine algorithms

The site's ranking drop may be due to search for the problem, such as the search cited database problems, after all, each search cited the database has hundreds of millions of information, if not wrong that is impossible. If the algorithm fluctuation causes the site rankings to fluctuate, so what we need to do is to analyze the competitor's website is also the case, if most of the Web sites are similar to the situation, and they have not recently had a major operation on the site, then we can 80% determine is the search for the problem.

Processing method: If the search is caused by the ranking decline, then we need to do is to wait. If other sites don't have this kind of problem, only their own site this problem, then a large part of the reason may be the site itself, and this time it is necessary to check the details of the site, so as to be able to analyze the search engine or its own site problems, but also more conducive to our quick find solutions.

V. Links

Links in the search for the eye is a part of the chain, nature will also affect the site ranking of the Take-off and landing, then, if the link because of the links and make the ranking down, then we will check the friendship link, for this piece of the article on the network a big push, I do not say more.

Solution: Delete some bad links in time, such as the other side of the site was K, the other side of the site is not healthy, etc., as long as the link to the adverse deleted, coupled with a number of reasonable optimization methods naturally easy to restore to the previous level.

Finally, 520 home jewelry Net (www.520jia.com) summary, for the site rankings have dropped or is volatile situation, the first thing a webmaster needs to do is to analyze the reasons and not to the forum to ask their site rankings why the decline, Instead of doing this meaningless thing, I might as well settle down and find out why. This is the fastest solution, after all, there will be a reason for the decline of the rankings, may be the cause of excessive optimization, may also be frequent changes to the title caused, in short, the number of fluctuations in the site rankings are countless, This requires the webmaster to find out what is the cause of the reason, not to the forum to complain, OK, this article on here, by the health photography NET exclusive original contribution, reproduced please specify, thank you!