On several ways of using news marketing

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News marketing means that enterprises use the time of news value or have active planning, organize various forms of activities, to create a "hot news" to attract the attention and interest of the media and the public, in order to improve social visibility, shape the corporate image and ultimately out of products and services sales purposes. At the same time it is also a brand marketing, soft marketing, event marketing, Word-of-mouth marketing an important means.

The main points of news marketing:

1, set goals, all around the purpose, not related to the purpose of the subject does not involve and a single purpose, a news can not elaborate on a number of topics, the theme of many purposes will not be too clear, the reader will faint.

2, the transmission must be the mass media, so as to expand the scope of the news spread, causing sensational effects, but also on the mass media many small media will be actively reproduced. This requires a certain understanding of the media selected, not only his positioning, but also to understand her each channel.

3, the news should be objective and impartial, published by the media to the angle of the objective and impartial reporting, with the facts to speak, resulting in news phenomena and news effects.

4, can not produce negative, from the positive publicity enterprises or products, to ensure that publicity is to add to the brand.

5, continuous news. A good news plan, should not be "one-time", good at playing combination boxing after a report to have follow-up reports, continuing to exert influence on the public.

The common occasion strategy of news marketing.

1, Borrow celebrities: hire stars or celebrities to do the endorsement, open a press conference;

2, natural events: Yushu earthquake, Wenchuan earthquake, southwest drought, etc.

3, social events: God six ascended to heaven, the Olympic Games;

4, Practical: House prices, rich second generation;

5, Challenge: Thai Boxing challenge Shaolin Temple;

6, the most event: the most expensive sports car, the most expensive maotai.

Yili Group is occasion to do news marketing very successful example, during the 60 anniversary of the national Day to do a series of news. "Yili won the" Capital Military parade Village Protection Unit "The only dairy Enterprise", "Yili Group won the" China Enterprise Marketing Information Award "," for Parade village to provide dairy Yili awarded. " After studying every article carefully and trying to think about Yili's news marketing plan, it is not difficult to find that Yili has already operated the news marketing as a planned and prepared project.

News marketing Strategy.

Around the goal, combined with a variety of favorable conditions, play the imagination, excavation of their own materials, nothing, no trouble, small things into events, corporate news into social news, the Enterprise as a media release center.

Corporate hype can create people, build prices, create activities, create concepts, and create disputes. For example, Heng Recruitment requirements are left-handed, High-tech recruitment party secretary, as well as the pig network around the concept of the idea of creating countless news, it is good to use the momentum to create news marketing.

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