On strategy: Network marketing is not a simple network promotion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Let's take a look at what the Web marketing concept is:

Broadly speaking, generally speaking, network marketing is based on the Internet as the main means (including intranet, EDI industry system and Internet network) to carry out marketing activities.

Narrowly speaking, the narrow sense of network marketing refers to organizations or individuals based on open and convenient internet, to [1] products, services to do a series of business activities, so as to meet organizational or personal needs of the whole process.

So what is the concept of network promotion:

Broadly speaking, enterprises from the beginning of the application of domain names, leasing space, the establishment of the site even if it is involved in the network promotion activities, and usually we refer to the network to promote through the internet means of publicity and promotion activities.

Narrowly speaking, the network promotion of the carrier is the Internet, leaving the promotion of the Internet can not be regarded as network promotion. and using the Internet must be a promotion, not something else.

Network promotion and network marketing are different concepts, network marketing focus on the marketing level, pay more attention to network marketing to produce real economic benefits. and the network promotion emphasis in the promotion, pays more attention is through the promotion, brings the website traffic to the enterprise, the world rank, the visit quantity, the registration quantity and so on, the goal is expands the promotion object the popularity and the influence. It can be said that network marketing must include the process of network promotion, and network promotion is the core of network marketing work.

For us to better differentiate between network marketing and the meaning of network promotion, let us illustrate the main points:

Some time ago, a friend came to apply for the company, the position is: "Network promotion Staff", we chat in the process, ask what you think the network promotion should be what it looks like, the man said: "Is not to send a post, add some links on the"! It's so funny. This is purely a superficial phenomenon to confuse, this is the most dangerous! Just get down to work, from zero to learn, if the first not even the direction of the right, the back is more difficult. Network promotion is a continuous learning, practice of a systematic work, not many friends think so easy.

Even some customers are not clear about the difference between building a website and network marketing, website design + site development is equivalent to build a site, and for the site to do the analysis of the target group, competitor analysis site, site positioning, website marketing planning, web site evaluation of the results of these than web design or Web site development more valuable things do not recognize, For what kind of site is good site no evaluation criteria (many customers think that well-designed site is a good site), the important value of network Marketing has been neglected! But this kind of neglect, brings the customer's website to become the furnishings, the input expense becomes the useless work, the network marketing value has not been played out. This year, the network promotion of the market slowly in the norms, but "network marketing" the true connotation has not been rectification, for many customers, even internet companies, the concept of network marketing, but also stay in the network promotion.

Say this today, more online marketing experience, please pay attention to the Strategy blog. Author qq:772340535 This article link: http://www.lunce.net/zatan/9/