On supply chain and advertising efficiency

Marketing because E-commerce has just drawn a circle, this circle can finally let the supply chain and advertising docking. Because of E-commerce, consumer choice and determination can be carried out at the same time, the middle can be perfect docking!

But supply chain and advertising efficiency in the http://www.aliyun.com/zixun/aggregation/17391.html "> E-commerce Enterprises There is a problem, such as the retail companies in the same year on the promotion or not promotions, E-commerce enterprises do not promote death, promotion to find death, do not promote step-by-step, promotional rush, E-commerce enterprises own rhythm is irregular, the media is more dazed.

They will find that today E-commerce enterprises say to promote, tomorrow will not play, perhaps just because of a picture of the problem, and may be the next second of this problem solved, the company is to promote, the media's labor costs straight up, the media have to raise prices, but e-commerce companies only to press CPS go, the media for you to vote but not to earn silver , because some e-commerce companies are still too few old customers, experience your products and services are not enough to support the media to work with you CPS, because the media is not willing to risk being "undervalued" risks,

Why did the customer bite the dead?

Because the customer because of the brand strength, can achieve high ROI, the media can be divided into money and willing to cooperate, every customer's pay everyone is also obvious to all, so "come out and mix always want to return", do not expect to drop pie in the sky, so follow the customer toss the brand will not be, do not have high ROI, the media will not bother him, I don't have to say any more!

What should E-commerce companies do? Bite the CPS, quality media ignore you, you have a way, willing to pay attention to your media effect is very poor, cheating or one-time, anyway, such media do not care to offend you, because the way the CPS is not to make money, they are not high on your interest, do not follow the CPS, E-commerce Enterprises in the heart and no bottom, Burning money of the matter who is also unhappy, there is no simple way to do it?

Three kinds of conventional:

Find an advertising agency.

Find the media to sponsor the partnership and convert the media to a loyal member when the customer

seo+sem+ Network Alliance + each platform to build a branch + Find network agent these are equal to = reflux volume, and the media itself to promote the basic same

The above three kinds of e-commerce enterprises are often used, the mistake is that the whole idea still stay in the advertising-led flow level and marketing-related, that E-commerce enterprises should how to marketing, I have not thought how to interpret, but summed up as a point is "realistic" "to mobilize the masses", these eight words, very familiar with it, well, Chairman Mao thought, think about it, according to their own stage to do what they can do, this is the basis of marketing, activating your audience for your attention and cooperation, is the ultimate goal of marketing! The concrete means still depends on your actual situation, my principle now is, "want to good lunch in there to eat well", as to what to eat how to finish what feeling, as the primary stage of E-commerce, there are no groups of old customers in the case, I do not think, because there is no customer, say what all nonsense!

Another: Recently a little hate long speech, therefore, write is the question, thinking is to share, there is not clear place, please many corrections, at any time to ask questions, I try to participate in the discussion, thanks,

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