On ten trends of e-commerce

Internet industry Practitioners 14, experienced a lot of internet boom, has been hoping that they can rationally look at anything, but the arrival of E-commerce, almost all of the boiling, almost all the Internet models are, trying and inevitable relationship with E-commerce, the internet has experienced http:// Www.aliyun.com/zixun/aggregation/8258.html "> Content for the King, the application of the king, search for Wang, social king of the era, we suddenly understand that the ultimate goal of the Internet is to penetrate into the retail sector, infiltration of people's lives, shopping, Travel to all areas related to people.

At a time when venture capitalists, entrepreneurs, traditional businesses and traditional retailers are swarming, Lok Amoy Network CEO Bi Sheng a piece of electricity business pessimism like a scoop of ice water, let us all played a shiver, so many people turned around, he said is really the truth, all the electric dealers in losing money to make a yell (except Taobao big sellers), The performance of all electric dealers is almost 10 times times higher than the actual performance. Every electric power in the emphasis I am the cheapest, crazy hit ads, venture capital also fuelled crazy investment money, as if the money in the hands of hot, do not put the money quickly burned heart unwilling, is e-commerce must be so simple, low-level play it?

Reality is not terrible, difficult not scary, afraid to see the situation, E-commerce trend is no one can not change, it is impossible to win a pessimistic argument on the extinguished. So what is the future of E-commerce? In the end, which is the future direction of E-commerce, combined with years of Internet, retail industry understanding, I would like to talk about the top ten e-commerce trends, only grasp the direction, the heart will not panic, that fear of a long time, adhere to, can see hope.

The first major trend, mobile e-business, this direction will be the most important direction in the future, do E-commerce must understand this point, a few days ago to the airport subway, I looked carefully, the way around at least 30% of people are playing mobile phones, the things around are almost invisible, with the popularity of smartphones, Now more than 1500 of the market is basically intelligent, next year will be low, the Chinese people like to follow the bandwagon, believe that 1, 2 years smartphone will be fully popularized, this time you can ignore mobile phone?

Second, personalized: The beginning of the electrical business is a product is king, because many traditional enterprises do not want to put products online, in particular, some think of themselves as brand manufacturers, so everyone to product-centric, this product I have you do not, you have me cheaper than you, but in the future all this will change, not to do the electric dealer's brand is almost impossible, This time, consumers are concerned about the value, personality, more care about the feelings of individuals, so customization and other personal-centric electric chamber has a large market.

Third, department stores: this point does not speak too much, we see Beijing and east began to sell luxury goods, Dangdang began to sell department stores, Suning easy to buy to start selling books, this has explained the problem.

Four, vertical, longitudinal deepening will be a trend, electronic commerce also need to cluster.

V. Life, normality: the future of online shopping will not be like today's fragmentation, consumers will be more dependent on the network, where to eat at noon, where to drink at night, where to play on weekends, what needs to prepare something, these will be realized on the internet, so eat and drink the site will be very market.

VI, offline: line online integration, that is, we say that the O2O mode, this understanding to two-way, not just online to the offline (online to offline), offline to the line (offline to online) is also O2O, not only the service to the line, the product will be offline to establish an experience, Amazon works with 7-11 convenience stores, ebay in the UK, * Experience Shop This is a precedent, I previously created 30 to 50 E-commerce company is the positioning line under the combination of line, walk two or three lines of cities, sell the local brand, through the establishment of experience shop model sales, services.

Seven, socialization: This includes two directions, one is the community e-commerce, one is E-commerce community, the two are e-commerce, but, one is to do the community after the customer to do E-commerce, a will be the electric business platform, and then join the community concept, enhance customer stickiness.

Eighth, localization: E-commerce needs landing, why now online shopping in the mainstream is still so daunting, E-commerce is a void, how to do it requires localization, experience to localize, service to localize, so that can experience support, to solve the mainstream of the network to buy the distrust, the concern after the sale.

Ninth, specialization, refinement: The next few simple pictures, some simple information is like doing electricity business is impossible, must embody specialization, E-commerce is the bottom line retail online virtual reality, how to build a strong experience support will be the greatest test, a product a story, must put this story all, Through all possible forms of expression, in order to dispel consumers ' doubts and improve the order conversion rate.

Don't look at now Jingdong, when all in the logistics, it seems to do big and do the whole is to do electricity business, in fact, the electrical business industry must be specialized division of labor, with the development of the industry, warehousing, logistics, distribution will be more and more professional, services will be upgraded, so, the future of the electric business does not necessarily do anything, as long as they are good at the piece to do the sperm is enough.

Tenth, consultant: With more and more platforms on the web, products to eat not qi, this gives consumers the choice of the right product to bring difficulty, so to consumers do online shopping consultant will be a trend, what needs, do not have to find their own, as long as the need to tell the service on the finished, do not worry about quality, price, These are selected by the service providers, consumers only need to pay a little consultancy fees.

Talk so much, in general, with the increase in the cost of access to the flow of more and more, now to obtain 1 consumer customers average cost of 150 yuan, the future will be higher, so, the future of E-commerce will be from the external pull outside the flow of outward-oriented development, mainly to the internal force-driven model, How to let the electric business platform to play the greatest intrinsic value, through the word of mouth, through more value-added services to retain customers is the need to focus on, this is the main line of all trends, the grasp of this line will be the future of the king of the electric business.