On the 13 basic items to be paid attention to before the new station goes online

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A new website looks very simple on the line, but to do the basic to meet the search engine's appetite, then we need to do a lot of. But how to do in the site on the early stage of the website to do the preparation of the site optimization, the following author to provide 14 points to note it.

I. The preparation of domain name and space

Undoubtedly, the domain name, the choice of space is necessary. Seems to not mention here, but I still want to mention here, because a good domain name to our site to bring the value is very large. So we choose the site domain name, we must remember whether this domain name is easy to remember, whether before being used, domain name resolution function is complete, whether they have full ownership of the domain name and so on. And for the space of the site choice, is also unusually important. The most important thing to remember is whether the space is stable, the speed of access is very fast, the space backstage function is complete, whether the space business provides the regular backup, the Space business service is good and so on.

For the choice of space here to mention is, if you do not intend to record, the choice of foreign space to pay attention to choose some high-profile space business. Because if it is a small company, until the day they "run away", our site is basically "down the drain." And for the choice of the use of domestic space friends, it must be the record, this time also have to look at the qualification of space quotient, no doubt, million nets, the new network and other large sites for the record is relatively formal, through the rate of natural high. So you should pay special attention when choosing space business.

Second, the keyword positioning should be clear

This is very important. Because only to determine the site's target keywords, later all the promotion work will be more smooth, or blind promotion. Many friends suggest that the new station on the line to try to avoid popular keywords, the reason is that the hot keyword is not easy to do, for the new station to do this is difficult to do this inevitable. and choose easier to do the key words, and then step-by-step with the site to enhance the weight of a series of micro-adjustment. However, in the author's opinion, if you intend to do a website, there is a certain direction in mind, I want to optimize which keyword, as well as to achieve a kind of effect. In the author's opinion, the site early keyword positioning, there is no need to do some small competition words, to do with their own ideas, because so you can see the micro-changes in the site, from no weight to the right heavy process, we still need to do something. At the same time, if we from the beginning of the target keyword is very clear, but also very likely to the search engine to bring a good image, so that more trust in our site, after all, do the site one-woman is always good.

About the keyword positioning, here again on how to target keyword selection. The author here has to suggest that the use of Third-party tools to select keywords, here simply recommend several tools: Baidu index, Baidu Promotion background keyword Recommendation, Google keyword tools. At the same time we have to pay attention to the keyword in the Search engine dropdown box, related search and keyword search volume and so on.

Third, the website code Concise Practical

Code optimization is a necessity in website optimization, but many people ignore it. Website official before the line, you should observe the site's code, such as the speed of the Web site is too slow to have too much redundant code in tow hind legs. The author here provides a few code optimization of the simple implementation of the program for everyone to refer to: Whether the site uses Div layout, the site JS effect is not too much, flash file is too large, whether the image has been compressed processing, whether the use of external calls, the content of the head is not too much, etc.

If the code is streamlined and all functions can be implemented, the effect of streamlining is obvious. Although it's a short time to see something, you'll soon find that search engines will like to crawl your site content, and the same user experience will multiply.

Four, the website structure design is proper in place

Website structure design, to a certain extent how to do, is very conducive to search engine spiders to crawl. Here the author's most important suggestion is that the structure of the site is designed to use a tree-shaped structure to plan the overall situation. Because search engines like tree-shaped web sites, we have to do this. Of course, the search engine is like, is also based on the user experience, because now the general user experience a better site, the site structure is the use of the tree structure to complete the layout.

Structural design also need to pay attention to the one hand, the links between the pages of the text is appropriate. A web site is made up of a lot of web pages, but the links between these pages form a complete Web site. The proper setting of the text in the station, relative to enhance the site keyword ranking has a pivotal role, so this point can not be ignored.

V. Website original content should be prepared

The site is not a program to upload to the space is done, the most important thing is to keep our station in active state, and the most basic should belong to the content of the site update. Why should the site be original, the emphasis here is because the original in the site optimization is an important role, simply said that the search engine particularly does not like the content of pure paste copied.

So we are on the website, must prepare a lot of original content to meet the search engine. This can be as soon as possible through the sand box period, slowly make the search engine to give certain trust. Here to note that the content of the site to update the need for regular, can not appear today updated 10, tomorrow only update one. Or that sentence, to regularly quantify to update the site.

VI. website URL standardization, determine the preferred domain

Website URL to meet the standard, can not be the same page multiple URLs pointing. Because once the standard is not unified, it will reduce the weight of the page. Here a simple example, such as some forum open source program, generally speaking, a post address is a number of, a dynamic address, a pseudo static after the address, there is "Archive" address. This time we will consider exactly which address to determine, generally speaking, "archive" address is to do for SEO, so here I suggest this address you want to stay, and dynamic address, as far as possible to prohibit search engine crawl it.

The main domain name of the site to determine the preferred domain, the same is conducive to the focus of the home page weight. Take our common Discuz forum for example, the general Home address form for the site domain name, domain name/index.php, domain name/forum.php, this time we have to modify some code to achieve access to the site's preferred domain name is which.

Seven, the production of bread crumbs Navigation

Breadcrumbs, this is the site optimization process to implement the problem. Because good breadcrumbs can not only let search engines feel that our station has a level of sense, conducive to grab more pages, but also to enable our users will not be in the Web browsing process "lost" to enhance the user experience is very effective.

Viii. robots.txt File Setup

As Baidu Encyclopedia to robots.txt interpretation, it is a protocol, is the search engine in our site to visit the first file to see. In this case we can set which files are allowed to search engine crawl, and what is not allowed to index.

Robots.txt settings are very important, if you add this file in the root directory of the site, then you have to be careful, because the wrong robots.txt is likely to cause the search engine does not index your site. So when we use the Open source program to build a station, if the file is not so familiar with, you can default to the official robots.txt to the line, this will reduce some trouble. Of course, if you have a good knowledge of its settings, then on the basis of their own site settings, robots.txt can bring to our site The effect is very big.

Nine, remove the dead link of the website

The site's dead link is very terrible, on the one hand, for the search engine is not friendly, easy to create a bad impression on the search engine resulting in weight loss, ranking decline and PR decline and so on. And for users to browse the site, it is even more frightening, if there is a dead link, it is bound to give users a very bad feeling, which leads to a decline in user experience. Therefore, the site must be tested before the existence of a dead link.

X. Website Map Making

Site map, the plain is that this page contains all the pages of our site address. Site map is generally divided into two forms, one is presented to the user, easy to get from the map to their desired things, and just these things on the site users are not easy to find. And the other is presented to the search engine, easy search engine for our site content crawl. So the site map for a long-term operation of the site is still very important.

Xi. 404 Page Additions

About 404 pages, presumably even if not to engage the site's friends will often encounter. Whenever we visit an invalid page, a 404 page pops up to prompt for information that does not exist on the page. and the role of 404 pages, for users, enhance the user experience is the most important. But when we set up the 404 page, we have to consider whether its HTTP status code actually returns "404", and if it returns "200" or "302", then the search engine will easily punish our station. So you need to pay special attention to this when making 404 pages on your website.

12. Reasonable use of nofollow label

The nofollow label added in the hyperlink means to tell the search engine not to track this page, and thus to achieve the effect of not giving the page weight. Such settings appear in the site's "Company Profile", "Contact us" and so on the page, so as to achieve the effect of the page weight concentration.

13, establish a good attitude to do the station

"Good to do the station mentality", this point why to put to the last one, is because the mentality of this thing is indeed the decisive factor in the success or failure of things. If we choose to do the station, must have to deal with the search engine, and the search engine when dealing with, because of its uncertain factors too much, to maintain a good attitude, frankly face all the changes in search engine algorithm, not impatient, everything from the actual, I believe our site will stand out.

About the new station before the line of preparation, in fact, there are many, but I believe that as long as we dare to practice, dare to pay, everything will be in our control. Source: I want to solve the network http://www.51jiejue.com/Reprint annotated origin (author: Douxiaoron)