On the 5 optimization reform faced by the electric business website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the author's consciousness, SEO is a corners industry, where more popular where there is its figure, Network marketing, social network, and now the Electronic business site is also visible everywhere its figure. The author of the website optimization, I have to admit, when you consider an electrical business site optimization problem, you completely need to consider from different dimensions, in the electric business site, SEO is no longer simply to "get the link", it translates into a real inbound marketing team. It faces a marketing challenge that has to be reconsidered by its way of optimizing.

The characteristics of the Electronic Business website

Compared with the general site, the electrical business site needs to handle multiple pages at the same time, including product pages, page lists, detailed page has landing page, processing a number of product areas, fashion apparel, book games, gifts jewelry, etc., have to coordinate the business staff in several departments at the same time, for a webmaster, Managing a website like this, SEO has to be reformed again.

5 Optimization reform trend

1. The purchase channel is smooth

In the physical store, people buy most products will only go through the store (product purchase) and then to the export (pay) Two simple steps, in such a process, people will not worry about being stranded in the product purchase do not know how to walk. However, in the site, especially in the electronic business site, because of the complexity and depth of the hierarchy, where a link to use will allow users to spend more time and energy, or even trapped, resulting in reduced conversion rate.

As a professional SEO, for the hierarchical structure of how to operate a more simple, more efficient use of resources, one of the most effective way is to analyze ROI, thoroughly reform the site from your site hierarchy and resource use.

2. Information architecture for user satisfaction

In fact, this reform is mainly to improve the content of the first reform. Because the business people do not fully understand the user's feelings, do not know in an electrical business site, users are how to express their desire to buy and consume, the structure of information architecture is always very confusing.

Spend more time to analyze and study the user's feelings of consumption, only when an SEO know the user psychology, can let the website reflect the user experience degree better. It is recommended that you use a usability team in this study, such as your friends, or some of the ideas you get from interacting with your social media network and users.

3, to ensure the level of infrastructure

Every organization has a technical team, and every technical team will have some infrastructure problems, and in order to make sure that your infrastructure is perfect and that you have enough broadband to allow you to use the time constraints, at the application and infrastructure level.

4, the product promotion design avoids the sameness

Fashion and classical, popular and non-mainstream, daily necessities and clothing products of different types of product promotion page, structural design is almost identical, not in accordance with the characteristics of the product design. The proposal is based on two levels of micro and macro, and the success of your plan will depend on how you marry the two concepts.

5, challenge the traditional Electronic Business website SEO

Traditional Electronic Business website seo Four characteristics: Focus on all product pages, with a large number of duplicate pages, no unique content in all product pages, processing product lifecycle.

• Focus on all product pages

When you have a page of hundreds of products, this is clearly not a concern. The purpose of all product pages is to select a manageable point, but if the product page is too much, such a controllable point is obviously no longer available, you can set multiple product pages into a collection, and then connect intelligence.

• Large number of duplicate pages

A large number of duplicate pages guarantee the index, but also make SEO management more complex, it is recommended to use robots.txt files to block these, identify the copy page and point to your focus page using a "rel=canonical" tag.

• Unique content on all product pages

I've found that the best way to identify areas of focus is to make this task a lot easier by prioritizing, indirectly from business, product, and management. But the biggest problem is ensuring content quality and maintaining good user friendliness.

• Process Product Lifecycle

One way is to stick to the page with prepaid, when the product is prepaid, the product is permanently stopped, but the product page will get fewer links over time; Another way is to redirect the page to an appropriate category, assuming that the user knows the reason for redirection and redirection.

For the optimization of the Electronic Business website Reform, I think this is just a beginning stage, as a large SEO organization, it does not do the job of SEO, but for product development, project management and usability research, from the technical industry to meet the competition, from the management of a set of effective and feasible implementation plan.

Original article is: http://www.thebaiduseo.cn/news-1-1.html stationmaster start, reprint please keep valid link address, thank you!