On the advantages and points needing attention of the website using microblogging promotion

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Weibo as a pan-news way, its interactive form by the vast numbers of netizens sought after. Seemingly small events under the interaction of micro-blogging, to help, can also set off storms. With the impact of micro-blog constantly expanding, the participation of netizens are increasing, micro-blog has been more and more closely related to our lives, last year, "Elopement", "South captain of the foul language", "Wenzhou motor car Incident" ... are in the interaction of micro-blogging, in the community caused by a wide range of effects.

A website can be concerned and accepted by users, and it needs to provide users with useful, valuable and user-required content. Prior to this, the webmaster needs to be in how to obtain the attention of the target users to increase strength. The biggest feature of web users is that they like to accept interesting and creative things, and Weibo has this advantage: fun and short!

The number of people who test a network fashion is the only sign. Micro Bo People's flow is no doubt, the marketing concept tells us, where the user, where to do the promotion, when the site's target users are sandwiched in micro-blog with relish to look at the microblog, how do we stand idly by?

The biggest advantage of Weibo is interaction, a few words is a micro-blog, and the reprint rate is particularly high, marketing the most aggressive weapons is Word-of-mouth legend, Word-of-mouth marketing the biggest advantage is the impact, the impact is multifaceted, one is that you affect others, and the other is affected by others, the third is their own influence. This effect is not to be measured with numbers, even far beyond the plan, the more thin utilitarian word-of-mouth spread, the greater the lethality!

Micro Bo Interesting, micro bo many people flow, Weibo Word-of-mouth legend ... With these three points of the advantages of micro-blog, increase the site in micro-blog promotion efforts, is undoubtedly a very good marketing tool, but, the use of micro-blog promotion, not blindly follow the bandwagon, especially many enterprises and websites in the use of micro-blog to promote the time, we should be in the use of micro-blogging to promote calm analysis, targeted, while, Also note the following points:

1. The aim of Weibo promotion is to attract the attention of users. Many people in micro-blog promotion, the product's function, usefulness, efficacy, etc. are written on the micro-blog, a look is advertising, generally such micro-blog, it is easy to be overlooked. The biggest advantage of Weibo is that it's fun, it's the first step in a user's act of releasing a purchase, and usually a deal is the process of getting the user's attention first, then making them interested, then doing the search, finally generating the purchase behavior, and finally sharing. and micro-BO promotion of the center of gravity in causing users to pay attention to and share the two, others need to use other promotional methods, such as users through Baidu search for the product information, you need to do SEO search engine optimization!

2, micro-bo promotion to catch the hot spots in time, and try to avoid sensitive events. Catch the hot spot, can cause a lot of fans to pay attention to and broadcast, if in the promotion of hot spots, unresponsive, undoubtedly missed a promotional opportunity, but also need to pay attention to whether this hot topic involves sensitive topics, if it involves sensitive topics, it is best to bypass the line, because we are doing business, "harmony" Not only is the ancestor of the merchants to comply with the rules, in the network marketing to promote the same application.

3, micro-bo promotion is a kind of emotional talk of the promotion. Microblogging promotion does not need flowery rhetoric, more like talking with people, produce the resonance of the mind, if you can grasp the center of gravity of the problem, on the nail, and leave the topic of doubt, let people see a kind of words have not exhausted feeling, more easily to share and broadcast.

4. Micro-blog promotion and other promotional methods organically combined. Because whether it's sharing or posting interesting topics, is to let users notice their own website or products, this is only caused by their purchase of interest, can not effect their purchase behavior, the user of the product has a certain supervisor feel, before the purchase will do a simple survey and understanding, So the site as far as possible in the search engine occupies a certain advantage, and once entered the site, the site to provide relevant detailed content, only to achieve the ultimate, to obtain user recognition.

The above I to the site to promote the advantages of micro-blogging and attention to a few superficial views, of course, not all sites are suitable for micro-blog to do the promotion, but I believe that as long as there is a crowd of places, there can be dug up the selling point, it will be enough to catch the key This article is graduated from JSP design: http:// Www.jpbysj.com starting A5, reprint please keep the author link!