On the advantages of network Marketing

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With the rapid development of the Internet and the growing popularity of the network (according to CNNIC reported that the Chinese netizens have reached 330 million of the scale), based on the network media marketing is particularly reusable, and network marketing relative to the advantages of traditional marketing is increasingly obvious.

1. Network Marketing-Highly interactive

From the web1.0 BBS community, the article comment development to Web2.0 's blog, The Circle, has the traditional medium cannot compare the super strong interaction, the interaction has increased the stickiness, has increased the dissemination frequency and the scope.

2. Network Marketing-Word-of-mouth communication

"Word-of-mouth Communication" is undoubtedly the "Killing device" of network marketing. Traditional media communications need to spend a lot of money, in order to get to the "tofu block" size of the place, the release of limited information, the threshold of higher publishing. The network information release threshold is much lower, and the internet's "grassroots" characteristics, and further promote the "Word-of-mouth spread" effect, as now very popular "Brother's loneliness" as fire.

3. Network Marketing-the mass and minority organic communication combination system

This kind of communication combination mainly displays in two aspects: on the one hand, any portal website publishes the information, its dissemination way mainly has: own website clicks the quantity, the third party website reprint, the search engine collects and so on many channels carries on the populace the dissemination. On the other hand, with the development of web2.0, the characteristic of network community is gradually clear, and the circle becomes the gathering place of the people with common interests, which provides the conditions for the spread of the minority.

This kind of mass and small public communication way of the Internet, can for the enterprise and stationmaster achieves the personalized dissemination marketing strategy.

4. Network Marketing-quantifiable dissemination effect

The transmission effect of traditional media can not be quantified, which causes many enterprises to spend the marketing cost of large hydrogen but see no effect. And the transmission of the network can be accurately determined to every click, no matter the CPC, CPA, any kind of network advertising forms, compared to the traditional media are more refined, can achieve quantified standards.

5. Network Marketing-dissemination of information can be precipitated

The usage rate of search engine has already covered 70% of Chinese netizens, search technology is becoming more and more perfect, search has become one of the popular Internet applications. Enterprise for a period of time in the online release of information, netizens can search through search engines, and the heavy discovery rate is very high. It's going to be dramatic.

Increased utilization of information.

6. Network Marketing-diversified forms of communication

With the development of the network, the multimedia application of Internet is becoming more and more popular. Network promotion of the style also presents a variety of trends, not only through the text, pictures, but also through the animation, video and other rich media way to reflect. The rich dissemination way, is easier the user receives and the Word-of-mouth tradition.

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