On the advantages of traditional enterprises facing the future

Yesterday to the Internet Observer article published, and "Big Data Age Historical opportunity" author Carey teacher exchanges, he advised me not to worry, more analysis of traditional enterprises facing the future advantage. Today we will focus on the advantages of traditional enterprises facing the future

First, analysis of the enterprise-oriented "future" is what?

Or borrow the I Ching to see trends. Yin and Yang in the I Ching is a world view of the ancients, which divides everything between the universe into simple yin and yang two categories. It is believed that the formation and change of all things is the movement of yin and yang, and all things in nature are

There are two opposite attributes, namely the yin and yang of the unity of opposites.

Yin and yang are opposite or opposite two aspects, but at the same time interdependent. There is no yang, there is no yin, there is yang in Yin, yin in yang. The relationship between Yin and yang can be summed up in five aspects, such as sympathetic error of Yin and yang, opposition restriction, mutual use, balance and transformation.

Between Yin and yang, mutual infiltration, mutual tolerance, each other is pregnant with each other's constituents, that is, Yin Yang in the "gene", Yang has Yin "gene", do not always say that traditional enterprises lack of internet "gene", the Internet does not have the traditional enterprise "gene" is also

No way.

The conclusion is facing the future, Internet enterprises and traditional enterprises are bound to merge, that is, O2O mode, must be the direction of the future, O2O will be all the traditional enterprises and Internet enterprises the only way

The interpretation of O2O mode and O2O evolution process with yin and yang is as follows (replace "Yin and yang" with "line and line" look):

1, Yin and yang mutual root, Yin for Yanggen, Yang for Yin Root, interdependence, mutual use, traditional enterprises and Internet enterprises are indispensable

2, Yin and Yang ebb and fall, yin and yang always in this short and long, this into the balance of retreat, traditional enterprises and Internet enterprises in the past, present and future will be continuous integration and conversion process

3, Yin and yang each other, under certain conditions, yin and yang occurred "qualitative" changes, each to the opposite transformation, the development of traditional enterprises and Internet enterprises in the qualitative change will, extremes meet

For example, manufacturing, real economic development decades to the extreme after the beginning of the downward, while the Internet, E-commerce representative of the virtual economy began to go up, and walked for some time, Taobao merchants from 4 million to do 8 million, since the consumer market is not too big change

When you turn into a merchant, you don't make money. So starting last year, internet companies are starting to go down, doing grounding gas work. This is the truth of extremes.

Second, traditional enterprises compared with Internet enterprises, what advantages?

The biggest advantage is "real"!!!

Why the United States is the financial crisis, the core reason is that there is no real economic support, false heart, the United States economic inevitable imbalance, now the United States has gradually started to move manufacturing back to the United States and the surrounding

In a word, who creates value for customers, must be the entity's products and services, and these mainly stay in the traditional enterprise, its advantages:

1. The most important advantage: resource advantage, which is the network and the knowledge of the market. Especially for business-to-business, for an internet man who opens a shop on a cat, he can only master these resources and magnify him with the Internet.

People with resources may struggle with traditional enterprises

2. Brand advantage, Brand advantage is to rely on the threshold of time accumulation, for some brand additional value of products or services, the Internet has congenital defects, such as the luxury goods industry, in fact, is not suitable to put online to sell, because the higher the brand premium enterprises,

The more should not be the goal of sales, such brands are not the Internet can be built, you do not feel the Internet, need to go to the physical store to feel luxurious decoration, can not imagine Prada will participate in the cost. For the factory that really attaches importance to brand value and connotation

Home, the network just provides a better "communication with customers" tool, the use of the network to do marketing and brand communication, rather than sales channels, such as Tianjin Dog Ignore, Beijing's full brand advantage is an Internet enterprise can build it?

3. Warehousing and transportation, supply chain and sales channel advantages, these are the need for a long period of cooperation to establish the relationship between the development of mutual benefit, warehousing and logistics has always been a big elbow of internet enterprises. For example, fresh fruit aquatic products, beverages, furniture, etc., due to the quality requirements, fragile

, insulation requirements, such as the supply system is difficult to build the Internet enterprises in a short period of time, so after 11.11, often broken goods, burst warehouses, no delivery, goods have problems and other phenomena, and offline traditional enterprises, these problems have been in the long-term

The development process of the gradual settlement of the

4. The industry knowledge Understanding, cognition and experience advantage, to the traditional enterprise, each industry where is the deep water, where is the shallow water, only oneself clearest, where has the whirlpool really is not the internet person relies on the intelligence to be able to make clear in a short time. by internet means

Quick fame is nothing to be afraid of, and anything can get up fast or be quickly overtaken. Terrible is not only know the depth of water shallow, but also mastered the Internet this weapon peers. In every era a large number of original winners fall. In the interconnection

NET era, only dare to question their own thinking mode of enterprises, positive and innovative enterprises, with users mingle enterprises, to avoid being eliminated doom, not to care about how the Internet can be subversive, but their

5. Products and Sourcing advantages: products and sourcing is also a traditional enterprise to the Internet transformation of a major advantage, a lot of direct online Taobao shop is second-hand, although the risk is not small, but compared to the original source of traditional enterprises, profit margins will be much worse, so

Resources are not money to buy

6. Service capability advantages, especially for experience-oriented products and services have a huge advantage, O2O is particularly suitable for the network can not be fully completed, but also to store the products and services, and these are the advantages of traditional industries, need to face "personally" to accept the experience of

Products and Services

7. Reputation advantages, as consumers, the most concern is the product quality and true and false, but the current online fake products rampant, reputation fidelity has been one of the restrictive factors in the development of E-commerce, and experience-type services do not have a good reputation and credibility is difficult to obtain large-scale

Development, and these offline production plants and physical stores through a long period of face-to-face communication with the user, basically solve the problem

8. Enterprise Management and enterprise information systems and management talent advantages, in addition to the Internet marketing model for traditional enterprises need to learn, enterprises in the internal management and operation system of each successful enterprise has a lot of experience, and these experiences are mostly through the operation

Production and operation system information to support, these are not internet companies can be a short time to subvert

9. Business data, enterprise-class customer data advantages, enterprises in the long-term enterprise operation process, accumulated a large number of business data, these are driving the future business model of the foundation, the biggest problem is that traditional enterprises do not know how to use this data to produce more

Great value

10. Traditional production enterprise value conversion maximization advantage, the simplest reason, in the past, manufacturers have to through the channel to achieve customer value conversion, but through the internet to solve the problem between the manufacturer and the customer information asymmetry, the original channel value evaporated, the value from the channel back to the customer and producer two end, This is good for the producers, as long as his "products, service cattle", it must be through the Internet and other multi-channel to convey to the customer's eyes

Speaking of so many advantages, not to say that traditional enterprises can rest easy, 2014, if the traditional enterprises are still watching, Nokia today is estimated to be your tomorrow. Who in the Internet in this corner of the lead, may be absolutely dust and go, the traditional enterprise entrepreneurs, the safest way is not to wait to change, but into the storm, in the Storm fly!

And internet companies have been in the Storm center, he also has a fundamental advantage, is that Internet enterprises have internet thinking. And that's what traditional businesses lack.

Looking to the future, the future belongs to those who know the Internet in the traditional industries, belong to the traditional enterprises and the Internet to combine the people, not those who understand the internet but do not understand the traditional industry!

Statement: This article only represents the old horse fen-foot personal views. The opinions, judgments, opinions and statements expressed in the text are not related to Ufida. Only for the likes of five (information, mobility, social, cloud, data) friend reference, if you agree with my point of view, let me know you and interact with you.