On the alternative long tail strategy of a large female make-up portal station

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In the website optimization, inadvertently saw a large female cosmetics site, found that many of his content is basically in the Search engine home page, and ranking are relatively close to the front, which also found a more interesting place, take over to share with you. Sometimes the content of the site is really a headache, a lot of webmaster do not always feel that there is no content to do, in fact, this is not the case, from this female makeup site, can do the content is really a lot.

In doing content strategy positioning, you should first locate all the possible keywords of the permutation combination method, such as:

Brand

Price

Evaluation

What do you think

...

According to the above concept, can continue to carry out such a combination: Brand + price, Brand + price + evaluation, Brand + evaluation, Brand + how, Brand price how ... Can be combined in fact is very many, and a product there are many kinds of brands, prices have many kinds, but also can continue to add users to the search behavior in the combination, such as good, easy to use? And so on, this calculation, in fact, the long tail content is very large base.

Of course, this combination will be based on the user's search behavior, and the existing available search tools to the data based on the combination, so as to maximize the guarantee that someone will search in this way. Of course, you can not understand the search behavior of all people, as long as the word is expected to have 1~5 personal search, is worth doing, which is the key to the long tail content.

If you are constantly concerned about your own statistics The webmaster should find that internet users of the search words are sometimes simply beyond your imagination, you simply can not think of the user will search such words to their own site, for example, once in my own statistics found that someone search "what kind of XX products easy to use", A look at this is typical northern users with the dialect of the search habits, you have also noticed it? So don't say no more.

The above methods of doing content strategy are in this female makeup site on the use of excellence, coupled with the behind-the-scenes operation of the team long-term site weight of the building, the site most of the long tail content in the home page is inevitable. Of course, sharing the focus is not here, more importantly, the site in the Long Tail content page on the use of pop-up site navigation page for user-bound strategy.

Some people think that the window must be cheating or must be destroyed the user experience, in fact, as long as the use of proper, reasonable use, as well as can play a good website promotion role. The station only in the long tail content page did the window processing, and is based on the 24-hour IP bounce, the maximum control of the user's rebellious mentality.

Pop-up page is a high imitation hao123 URL navigation, I believe that the source of hao123 on the internet everywhere.

And after the pop-up page, there will be a set for the home page selection, the maximum binding target group.

Why is it that his window strategy is desirable? Because his site is targeted at the female group, the general female Friends of the window of the window "vigilance is not high", will not casually shut down or think that there is a virus, the probability of setting the home page is higher than the general group. Second, once successful, the bundle will be rooted in the user's computer for a long time. Of course, this pop-up page is not a Trojan theft page, basically is the same as hao123 to provide people with more practical web site navigation, just in some important advertising sites and Web site publicity to do their own station information, so you can maximize the publicity of their own brand and achieve their high conversion rate.

Hope this website case can give us some inspiration. Any website promotion strategy has no absolute, sometimes needs to play the thought the imagination Storm, the full excavation better conforms to own website characteristic promotion way.

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