On the application of app in mobile internet market

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

May 16, 2013, Apple broke a message: App Store application download exceeded 50 billion times, developers profit 7 billion dollars. Domestically, compared to most mobile application developers, it is a very distant dream to rely solely on mobile advertising for profit. Many Android developers often joke that their cumulative advertising revenue is not enough for a meal. In fact, have you seen embedded banner ads in the top 20 apps in every App Store? The question is, if you don't embed ads, how do developers profit?

Guangzhou well-known app development company Kai-hui Network proposed: Why the current domestic mobile Internet Market app application does not make enough money? What is wrong with this?

First, let's look at the common profit patterns of iOS and Android developers:

1.iOS developers: Paid downloads, application purchase, virtual currency trading, mobile advertising;

2.Android developers: Mobile ads, paid downloads, virtual currency, application purchase;

First, objectively speaking, most of the domestic users are more intelligent, about 90% of the users did not actively pay for the application of the habit; second, the mobile payment means lag, the user's payment habits have not been formed; third, with the domestic app competition into the white-hot, The presence of a large number of free app applications makes charging app applications difficult to find in the marketplace. It can be found that the paid download mode in the domestic market is basically no way to go, mobile advertising seems to be the only choice. But the grim reality is that this is not a wise choice. Developers rely on mobile advertising is difficult to achieve profitability, on the contrary, if the ads are inappropriate, easy to affect the user experience, resulting in user churn.

In the current saturated market to share a cup of soup, expanding mobile app profit model is the key.

We have to count the ads on the AdMob, it is not difficult to detect the more than 90% of the so-called advertising is a variety of applications of the cross promotion, so everyone expects the brand ads rarely appear. This kind of application in advertising position, usually called House AD, or "spam", the income is very low. Is AdMob's advertising sales capacity inadequate? But Google has the world's largest advertisers! It will take a long time for a new media to be widely accepted by advertisers.

For the domestic mobile advertising platform, the proportion of such spam ads is higher, and some platforms even 100% are such spam ads. Many foreign application promoter can get a considerable income through the application of fees or virtual currency, so admob even the junk advertising, the income is also calculated drifting along. Unfortunately, recently AdMob began restricting access to advertising in China; Fortunately, a lot of similar platforms have emerged in the country. However, the domestic application promotion on the low price, developers found that advertising revenue is lower.

The root of the problem is that using the form of banner advertising strips to promote other applications is simply a waste of "ad-bit" resources. Harassed countless users, spent countless traffic, it is learned that pop-up ads are usually only 0.5% of the effective click, a click Income only 0.2 yuan. But there is not a mobile advertising platform can do enough of the brand advertisers for tens of millions of users a day to pay, even if, sell out 10% is also an extravagant hope; in a word, app ad implantation mode needs to change, hard advertising, hard marketing is not the ideal way. At present, want to achieve revenue, now many companies have this pace, but need to look at this matter from a long-term perspective, mainly to think, how to let the company live or even live well, rather than simply looking at the immediate interests.

The article comes from the Guangzhou app development Company's CRC network: Http://www.kwapp.net