On the application of color in web design

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Modern design people-oriented, and color of human physiological effects are particularly obvious. It can not only give people warm and cold, light, distance, movement and music and other physiological feelings and can arouse people's different associations and emotional resonance. Color has a strong appeal, cheerful, melancholy, sadness, elegance and other feelings will be caused by color, color unconsciously produced psychological effect can affect people's emotional feelings. The perfect boundary caused by the wonderful color and color combination can produce strong visual impact and artistic appeal, which can arouse people to understand and appreciate the image and content of their expression from the aesthetic sense. So is the color of the Web page.

Embody features, highlight themes

Color psychology research shows that. Each color is endowed with the personification of emotional characteristics or something symbolic meaning, the designer is the use of three elements of color (purity, lightness, hue) and the characteristics of personification. So that the basic content of the Web page and color of the expression of organic combination of the characteristics of the Web page and style, in order to achieve the purpose of highlighting the theme.

Divide the area. Unified Style

With the development of science and technology requirements of the Web page contains more information, this to the web designer put forward higher requirements. Web designers began to use different colors to differentiate the Web interface, the paper tries to effectively classify the information of the page through the color, and at the same time it can arrange the layout of the Web information reasonably, and make use of different color lightness, purity and hue to give people different psychological effects, and then to differentiate the primary and secondary order. Making use of the existing color composition theory to design the whole Web page color The Web page is not only making browsing complete and convenient, but also can quickly and orderly leave the visual impression to the visitors, get the required page information.

Draw the line of sight and deepen the impression

How to stand out as a web designer in a multitude of similar websites is a problem that must be faced. Designers in considering this issue, in addition to the use of plane composition theory of the layout of the Web page carefully planning outside. Also must rely on the theory of color composition to strengthen the color impact of the Web page, the effective cooperation between the two can make the Web page not only the theme is clear and strong sense of design and artistry, so that can improve the access rate of the Web page, increase the visibility of the site. Since the color in the web design can have so much influence on the site. So how to make use of the principles of color design to create a popular web page is the key is the proper use of visual language in visual communication to show the designer's idea and artistic ideas. Of course, these must be consistent with the theme. A good web designer is often able to successfully apply the expression of rational theory and the form of transmission to web design, and design a Web page with good artistry and reading ability. Often in the web design, the use of planar structure theory guide layout design and the use of color composition theory guidance of the design of the page can be combined to achieve the effect of harmony. Web designers are chasing this effect, on the one hand, the layout of the page in a reasonable study. On the other hand in the page color harmony research. Both complement each other to make a Web page that attracts audiences.

Design principles of Web page color

1. Coordinate with website theme

Since the color is artificially endowed with emotional color, nature can bring a person's psychological feelings are also different. The color design of the webpage should be targeted, should embody its own characteristic. If the Government Department's homepage style should have the solemn feeling. At the same time, according to different national conditions to consider color application. For example, China's government websites are mainly red-type E-commerce Web pages can be red, orange yellow and other warm colors, with a variety of colors to improve the comfort of reading Blue has been a favorite of High-tech corporate websites. Of course, it is not necessary, such as Apple's Web site is a metal-style design, IBM is directly using black and white as the theme of the company's Web site design, the health of the site to use a large area of comfort strong harmonic color and many green and white collocation as the main body, Exclusion is the color that makes people feel nervous and panic. However, with the increase in the industry, the importance of color application in Web design is also prominently reflected.

2. Distinctive Personality style

On the Internet, how do you want to make your company's Web page in the same kind of site to stand out. Some designs 9 of dollars to take the traditional approach. To improve on a site that is broadly in line with this type shows what makes it different; there are some cutting-edge web designers who take the opposite approach. No matter how the two types of designers to make the Web page, but they have their own unique, so as to meet customer demand for Web pages, that is, to make the site stand out from the crowd. Of course, web design is an art activity, each designer in accordance with the design of the law at the same time also want to have their own unique style, which requires courage, daring to innovate and bold artistic creation only in this way can be made to meet customer requirements, while not exceeding the requirements of such web sites. and has artistic characteristics, unique style, Personalized pages.

3. With the viewer's aesthetic taste of unity

The nature of the Internet also determines its audience. As the era of globalization, information, the Web page on the Internet must face from different countries, have different characters of the browser, the visitors of the nation, faith, age, culture and other cultural differences exist, which also increased the amount of information on the Web page. Web designers have to think in many ways when making such a Web page, as much as possible to meet the visitors to the color requirements, for different countries such as the French do not like yellow, Arabs do not love red; for different groups such as children like the contrast strong, distinctive personality of the pure color, so that more visitors, willing to accept.

4. Easy to read, identify

The contrast of color has an important influence on the viewers. Through the comparison of lightness, purity contrast and hue contrast, we found that the complementary color contrast in hue contrast is the strongest color contrast relationship, and is the most attractive color contrast relationship. Next comes the purity contrast, and finally the brightness contrast. But when it comes to making Web pages out of these contrasting relationships, you can't ignore the harmony of colors. While we are pursuing sensory stimulation, we should also maintain a clear and harmonious visual sensation. Of course, we can not ignore a lot of factors, such as text, pictures and so how and the background organically merged together.

5. A certain degree of continuity

As a result of development needs, the Web page often needs to be updated regularly. However, these updates are mainly the update of information content, the main body of the Web page will not change. This makes us pay attention to the continuity of the color of the page, the traditional way is in the color of the page or the brightness of the Now that we have more choices in the form, we can adjust the color area and the contrast. It still keeps the freshness of the web. Still attractive.

6. Web Design Updates

The use of color in web design should also pay special attention to the development of fashionable colors. Every year in Japan or Europe and America to publish a batch of popular colors, this is from a large number of people's preferences selected to focus on it, and study it attentively, and strive to apply this concept to their own design. To do a color aspect of a conscientious, will make their own web page full of vitality. More popular. At the same time, many people to study the use of color more to see some of the site's users of the evaluation is very important.

Summary

Because color selection is the most subjective thing in the design world, it's important to understand why you choose one of these colors instead of other colors. This principle does not necessarily allow you to choose the right color immediately. But it will certainly make you go in the right direction. Warm colors can bring a bright mood, is the web design need to make people think of happiness and happiness when the wise choice: cool colors preferably in a professional strong and sharp outline of the site. To shape a cool corporate image. Cool colors can give authority and build trust. No color in black and white is the best color scheme, suitable for writing. Also can do theme background, and color ring in color matching, will not produce color conflict. Overall, in the process of Web page production, the first thing to consider the theme of the Web page, what color preferences, the definition of the theme of the color relationship. According to the theory of color science to make a reasonable color arrangement, you can get the satisfaction of the Web page needs of the color scheme.

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