On the application of network marketing and traditional media marketing combination

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When it comes to internet marketing, many beginners tend to think that they are operating on the web. This case shows that online marketing and traditional media marketing can be more powerful and more efficient in combination. In fact, network marketing is essentially a new form of marketing. There is a network marketing predecessors said "the future may not have Internet marketing this word, only marketing!"

Network marketing must conform to other media marketing information orientation

The essence of marketing is to occupy a powerful information retrieval position in the minds of potential customers. For example: When it comes to cars, you immediately think of Mercedes-Benz, BMW, the mention of fast food, you immediately think of McDonald's, KFC. For many years, these companies have focused on specific areas that have long been delivering a consistent, strong external image of their customers. Therefore, regardless of the enterprise, or stationmaster, all have to pay attention to this point. The establishment of a brand regardless of the size of the enterprise, even the individual stationmaster are equally important.

In our company, the network Marketing department is in the department below the marketing department. The content that publishes on the network, as well as the activity plan all needs to pass through our Market Director audit (our company has the internal OA system, must take the process, lets the market director see before can release). The advantage is that in the promotion of enterprises, or promotional activities, can be more focused on the display of corporate image.

A case of integrated marketing communication between network and offline media

When the network and offline media combination, can create a very strong integration effect. Our company is made of plastic products. We want to do a marketing campaign to expand our brand influence and add more potential distributors and end-users. In the past few years, promotional advertising through the traditional media release, the price is getting higher, but the effect is getting worse. As a result, the marketing department finally decided to do a combination of network and traditional media campaigns as the company's 18 anniversary approached. The theme of the event is "million levy name activities" For my company to solicit a resounding service slogan. Set 1, 2, 3 and so on, the author of the slogan adopted, will receive a reward of 10000 yuan.

1, on the network, we have established a separate Web page, and to the page set up a separate traffic statistics code, as well as user registration function. On the one hand you can know the actual advertising effect, in addition to collect potential customer information.

2, in the newspaper media and television media published small ads, the content is very simple "million levy name activities, everyone has the opportunity to award, details landing http://***.cn." In this way, a very small advertising, relatively low cost, you can increase the frequency of playback, the main information, so that customers to the network to obtain further.

3, the same way on the internet to make a momentum

Because the information is simple, the motivation is strong, so this very short advertisement, publishes to many Q groups as well as many forums, has brought the very good reaction. Activities to bring the harvest and reflection of enterprises, this activity has achieved a very good market response

1. Through the participation of customers, regardless of whether it is the current enterprise potential customers, but the customer through a deeper participation, cognitive Enterprise brand, understand the enterprise products, know the characteristics of the enterprise (and very deep, hard to forget)

2. Bring direct traffic and sales. The sales and potential opportunities summarized at the end of the campaign are far higher than the campaigns we have done in other ways

3. Increase the efficiency of advertising investment, and easily quantify the actual effect. "I know half of advertising is wasteful, but I don't know that part is wasteful," says the advertising industry's jargon. With the combination of traditional media and network, you can quantitatively analyze the effects of traditional media. For example, you can design different access pages for different media. This way you can clearly know the media (including traditional media, website media ...) through statistical software. ) works best.

In short, as a network marketing personnel, need to have the overall marketing thinking. Remember, the web is just a marketing vehicle and platform, not marketing itself. The sharp weapon is in the hand, saves the application. See how you use the Network tool. I am marketing person Gsong, welcome to visit my net Earn website Exchange http://www.114mkt.cn, qq:970899599