On the application of O2O in the field of life Service Electric quotient

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For some time, we all talk about "O2O mode", however, for the understanding of O2O mode, many people only know that it is online to offline or offline to online, simply said to be online under the interaction. But a lot of people haven't figured out what's on the line and what's on the line. In fact, people with the intention to think of the O2O model is not difficult to find, should be consumption, trading, marketing and other activities in the interaction, but also because of these behavioral changes in the mode of O2O is the development of vitality. It may be a little abstract here, but if you can understand the O2O mode from the things that are available to you every day, then you can see that O2O will bring more development to our daily life consumption transaction process, that is, the Life service class electric quotient.

Our usual consumption range is relatively broad, but are some and people's livelihood-related industries, including everyone can not be separated from the necessities of life, will likely in the O2O mode of great changes. The reason is technological innovation, especially as mobile smartphones become popular and mobile internet continues to evolve, and people's daily habits are being digitally influenced, so changes in consumption, trade and marketing are inevitable. Therefore, it can be said that the O2O model is a powerful catalyst for the life Service Electric quotient. Then the O2O model will affect the life of the service-type electrical business which industries, the main aspects can be the following:

First, the convenience of payment and financial management. Every day we use the mobile phone, home phone, mobile phone internet These are inseparable from the domestic several major telecommunications operators, the inevitable convenience of each of the services will be in the mobile payment to promote the efficiency of the promotion, without the need to go to the pay point for payment. Purchase of financial products, do not need to line down to the bank counters to make reservations, queues, registration, only to be downloaded at the mobile phone terminal installation of the corresponding app can be purchased and traded, but also to achieve the same as the counter handling the same effect. O2O is such a model that can integrate the resources under the line.

Secondly, the transportation service industry. Everyone travels every day, whether you are driving or by bus, Subway, play, more and more in the process of travel using a similar card card payment method (such as the introduction of mobile phone payment is also applied to urban public transport), especially the application of NFC technology more transport industry electronic Payment provides a strong technical support, In addition, including dropping a taxi and other taxi software will also be the traditional offline transfer to the mobile Internet. These existing or have not been found in the field of transport services also have a O2O mode of figure.

Meanwhile, the retail service sector. We go to supermarket shopping, clothing stores to buy clothes, and the physical stores of these retail goods will be traded in the same way as the consumption habits of mobile internet. For example, some time ago just participated in a well-known * * Sports user brand launched the "online" micro-letter scanning commodity two-dimensional code book, "Offline" to the store to buy merchandise activities. Snack service industry is not only the process of O2O, payment links can also be applied O2O mode.

In addition, catering services industry. The O2O mode of catering service industry is popular in many places, so there are many successful cases. Simply put, the internet thinking in the catering industry application, the effect of the micro-letter has been validated. In the early days of the opening of the catering industry, the use of micro-letter to absorb customer attention, consumer consumption process using micro-letter ordering and use of two-dimensional code coupons, user settlement using micro-letter payment and so on are relatively easy to find, which is no more obvious O2O mode application.

This article by Jay Fei Computer http://www.ps868.com Original, if reproduced please specify the source, thank you!