On the application of relevance in website optimization

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Recently developed a habit, no matter when update the station article, always do not forget the article in the nature of the interspersed article title, generally in two to three times, the beginning and end must have, a few weeks down through the spider's crawl frequency and related long tail word ranking let me understand appropriate in the article inserted keywords to increase the article keyword density, The realization of the cohesion of the station is beneficial to the benign development of the website. In fact, whether the station or outside the station, the relevance of the webmaster is necessary to optimize the link, the following author simply talk about the application of relevance in the site optimization.

How search engines Judge relevance

Webmaster began to pay attention to the relevance of the root of the search engine, because the search engine care about relevance, so in order to better meet the search engine to achieve ranking, Stationmaster also had to provide the station outside the relevance, that at least should understand the search engine is how to judge the relevance of the bar, I think the search engine to determine whether two pages related to a large extent is to see the two page title or whether the content contains common words, the following figure:

To realize the rational arrangement of general weights outside the chain

To do site optimization is simply to do the station structure as well as outside the station resources, for the site to do general weight linked resources have four major elements, from the highest level of attention from the high to the end of the following: Chain page and related page relevance-> outside the chain page weight-> export link number-> External links page available link location. Here is the relationship between the relevance and the rationality of the general weight outside the chain arrangement is self-evident.

Relevance in the use of links

Link exchange with the search engine algorithm changes, exchange factors also change, now the first element of Friendship Link Exchange is to consider the relevance of the site, but the author believes that the relevance of the site is not our eyes to see, If we want to exchange links to the proposed exchange of anchor text and two sites in the title of a part of the keyword to achieve a complete match, of course, is not part of the match is acceptable.

To achieve the core competitiveness through relevance in the station

Whether it is for the portal or general enterprise station, search engine like the site around a core to expand each one, so as to facilitate their own program crawl, which is also a comprehensive web site to establish resource stations, most of the owners choose to use a point of the main station to build the station optimization. The common way to improve the core competitiveness of the website through correlation is to cover the core keywords in every page of the website, that is, the fundamental of the website optimization expansion (the key keyword-> target keyword-> long tail keyword). Here the author stressed that the degree of relevance of the site is not dependent on the number of sites, but the theme of the number of related pages, this is also a portal and other comprehensive sites are listed to the root cause of this outline.

Application of relativity in weight inheritance

Resources station is a lot of webmaster have had experience, then the purchase of the domain name of the PR naturally become the preferred resource station, but if the domain name before and after the site type is not relevant, the weight is not to inherit, of course, we can according to search engine how to judge the relevance of this set off appropriate to make two of the title of the site cross, but Therefore, it is best to purchase the same industry domain name, and then restore the realization of the weight by path inheritance.

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