On the application of social elements in traditional advertisements

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Advertising has been nearly more than 1000 years of history, the development of traditional advertising today, there have been tremendous changes, the traditional advertising show the form of what? Four major media (newspapers, magazines, television, radio) advertising and street signs, light boxes, transportation and other outdoor advertising; Through the development of the Internet, There are search engine ads and recently favored Internet text ads, floating ads, rich media advertising and other forms can be called as traditional advertising.

Web3.0 background, the 2010 SNS site (such as: Sina Weibo, Tencent Weibo, Renren, net, etc.) social media quickly red in China, social media has become the Internet "new mainstream", in the Internet area of increasing influence. Thus, a series of social elements, such as sharing, forwarding, commenting and so on, have become one of the key factors to improve the advertising marketing effect. Social networks not only change the global Internet market, but also change the way consumers live.

Online life of netizens gradually from "information" search, communication to "application" and "service", to the line and offline interoperability and real interpersonal relationships. Advertising is not a one-way transmission!

The development of traditional advertising today, there are a lot of deficiencies! Small series in this slightly summed up a few, for your reference!

Traditional advertising is simply hard to spread, regardless of what consumers want, I just say!

This one-way way of communication, is absolutely not to meet the development of advertising today, the lack of consumer participation in the advertising marketing model is not complete.

With the rapid development of the Internet, a variety of new forms of Internet advertising is also gradually presented, the traditional Internet advertising can not attract the Internet explosion consumers, the social media (SNS, Weibo), social elements and traditional advertising forms of advertising, is imperative!

At present, the well-known social advertising has adsocial, hung media, easy media, interactive, etc., have taken social elements such as sharing, forwarding and so on. "Adsocial" social advertising relies on the largest social sharing platform "Jiathis" daily generated by the mass of social sharing data, in the integration of forwarding, sharing and other social elements based on the integration of the country's largest social commentary platform "Friends say" social network communication technology.

The advertisement audience watches the advertisement content at the same time, registers the social media to carry on the comment, the forwarding, the sharing and so on interactive behavior. The resulting content or data through the adsocial system into more social media circle to be more widely disseminated, steady speed to enhance the network advertising effect and conversion rate, improve the return of the Advertiser investment, and ultimately achieve a win!

Internet advertising marketing more and more attention and "people" interaction, in accordance with the "interactive" effect to charge, through SNS website (social media), micro-blog to bring the spread of immeasurable value. Social marketing is in full swing at home and abroad. More than 80% major U.S. advertisers advertise on Facebook. Google estimates that more than 75% of ads over 2015 years have SNS attributes. In 2012, 88% of companies in the United States had social media marketing, according to Eric Data.

The social significance of advertising is: Enterprises should be like a person in the SNS set up accounts, and with consumers to establish good friends (fans), to carry out a cautious and effective interaction, in the commercial advertising to mobilize individuals (especially fans) of the friend relationship, the formation of "from personal friends of consumer opinion." At this time the ads are no longer cold recommendation information, you can see the rich and colorful comments on the information; True high-quality commentary also curbed the spread of the network of the Navy, through the SMO brought the friend message, quickly to increase the social flow of advertising, thereby expanding influence.

Put the "user relationship" into the ads, advertising the "socialization" wings.