On the application of three levels in the process of website marketing

Website marketing also known as Network Marketing, is based on the Internet, using digital information and network media interaction to assist marketing goals to achieve a new way of marketing.

1, the broad sense of website marketing

Website Marketing concept synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on. These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities.

The website marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. "China Network Marketing Network" brings together the latest and most complete network marketing information. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

2, the narrow sense of the website marketing

The narrow sense of web marketing refers to organizations or individuals based on open and convenient internet, products, services to do a series of business activities, so as to meet organizational or personal needs of the whole process. Web Marketing is a new type of business marketing model.

Website Marketing includes website construction, website promotion, website operation three levels.

1. Website construction

can develop their own independent personalized site front and back management system, the advantage is that because it is a personalized web site management system, so a set of horse is the possibility of being attacked is relatively small, and have independent intellectual property rights; the other is the use of the existing Web site management system, broadly divided into three kinds, one is ASP architecture, One is the PHP architecture, There is a asp.net architecture, which is better, there is no unified statement, generally speaking, the ASP is a bit outdated, PHP is now more popular web site management system, including some portals are still using this kind of Web site management system, ASP.net is the development of Microsoft to promote the framework, ASP is Microsoft's products, unfortunately it has become the old yellow , you can't transition from an ASP upgrade to a asp.net, which is a bit like the DOS can't get to Windows.

ASP Web site management system, dynamic Easy CMS is a widely popular set of management system.

PHP Website Management system, the current more popular is dedecms, Imperial cms, etc., divided into free version and authorized version, generally speaking for the free version of the individual or general company station from the function said, is fully competent, just from the point of view of product services, the free version of the service is very limited, this we can fully understand.

ASP. NET free in the domestic less, the foreign mainstream website use more, do not recommend personal website Use this kind of management system, because if oneself is not proficient in the program, follow up maintenance cost will be very high.

Overall: personal site, recommend the use of mainstream free PHP management system. For example Dedecms

2, website promotion

Website Promotion Personal Webmaster is the most interesting topic, but those who used to be very useful gongfu, now most of the results are very little, such as forum mass, spam, and so on, and this method to visitors more than loyalty, the site is just a horse race, can not effectively accumulate visitors is difficult to get long-term development.

Combined with some of their own experience to do the station, to talk about the personal website to promote some of the feelings, for everyone to exchange discussions. I do is the financial station Jack Network (www.jj88.com), a lot of webmaster passed the promotion of the road, I have passed, but a general feeling is not obvious effect. I will explain in advance, I speak of the promotion refers to the content of the original premise, in the content of the site has a certain basis of the premise down on the site to promote, leaving the premise, then or not to promote the first, or first the general construction site first, then to show others, there are many station friends, Stand one out of the urgent Baidu included, in fact, do not need so urgent, I stand out, is afraid of Baidu to include, because they think it is not good enough, some of the content in advance, and not to change their own, there is content, Baidu included is a natural thing, I did not offend Baidu, is it.