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Do network marketing, need to build a website to transmit information for marketing, in the initial stage of the site, the design of the site is often a lot of people's soft rib, many site design is to stand in the designer's perspective or enterprise perspective to consider the problem, often ignore the user's feelings, a site in the designer's eyes is perfect, And in the eyes of the user is the opposite, the difference is also a lot of people network marketing difficult reason, here must be required to our network marketing personnel in the construction of the site to do the following several ideas.
1, stand in the user's point of view to think about the problem
The user opens a webpage, browses the above message, what does he need? You have to try to understand, this requires network marketers to stand on the user's point of view, to make a simple analogy, you may use a lot of content to express how good your product, thereby promoting purchasing power, but often counterproductive, Gave the user Wang Po sell melon puff illusion. So in the network design must pay attention to what users need, this is what you need to focus on. One way to do this is to do research and join circles to get to know what the user really thinks, and maybe you'll get something.
2, Simple is the ultimate goal of web design
Everyone has the habit of laziness, just out of some pressure to make yourself diligent, but this does not mean that diligent people can endure complex web design, and the fact is that with the increase in user operation steps, and users choose the next step of the behavior on the decline, web site noise will affect the user's desire to buy, So our website design must be simple for the ultimate goal, one step can be done on the set for two steps, the website design is not qiong Yao comfort body.
3, the content of the King let users convinced
In the 2nd we mentioned the simple site, but not to say that the simpler the better, I have seen some of the site's design has a visual impact, but the content of the above information is too little, there is no convincing, such a site users of the purchasing power will be high? I have already mentioned in the difficulties and dangers of internet marketing, Network marketing itself is facing the user's concern, you must through a large number of content to solve the user's concerns, of course, not only full content, but also need to be easy to understand, the noise to a minimum.
4. Details determine success or failure
This question everybody thinks cliché, before have Ma Yun at the annual meeting is not polite criticism payment treasure user experience Rotten, after having the horse personally training user experience, I also saw horse to do on QQ mailbox training ppt, from also do see a lot worth studying place, color, font, size, Location and so on the details are everyone should pay attention to, the use of rounded corners is often more than the sharp angle to give people a softer feeling, the details do bit often can let users like, thus generating purchasing power.
5, guide users to promote the purchase
Many sites go in and users don't know how to get to the next step, clear navigation settings, the right place to remind these are the means to guide users, the purchase of products provided by the bundled sales can be regarded as a guide to users, guide users is to allow users to guide the shortest click of the situation to find the required content, reduce the time cost of waste, You can look at Google's home page (not Google China), you can clearly see, with Google + 's public test, the home page added a large arrow to indicate the location, which is also a guide.
This article concludes here, many readers may be puzzled, web design is not a technician thing? and network marketing personnel have any relationship, and do not talk about a lot of personal webmaster is also a number of posts, to take a large site, a website perfect design is not a technician, is the need for the joint cooperation of various departments, Because you all marketing means to return to the website. This article from the Taiyuan Moving Network (www.sx-by.com) original, first A5, reprint please keep the link.