On the basic points of the editorial in the station

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Recently, and a lot of webmaster friends Chat, we all mention the station in the article editing problem, all reflect that although the site has a certain weight, but the editorial good articles are still not included, some of the articles included did not get the corresponding rankings, with a high jump rate. After you have discussed the post in the station, the following editorial points, for reference only.

Article typesetting standardization

Typesetting standardization is mainly for the user experience, a typesetting article is obviously better than some messy articles, a typesetting standard article is manage has content, is the so-called Tiger Head of the pig belly, very image for us to solve the basic composition of the article standard.

Web page color layout is reasonable

Perhaps you will be puzzled, the quality of the article and color have any relationship, the author thinks like a beautiful woman, if add appropriate earrings will be more charming, from the user experience point of view, the article background color as far as possible choose not dazzling, text as far as possible to avoid the choice of red; Background color and font color as far as possible inconsistent, otherwise it will be considered cheating.

The number of words in the article is required

After editing the article should roughly estimate the number of words, the author suggested that the general station article has 300 to 500 words, so whether the search engine or users are in line with the standards.

Proper insertion of some labels

The label is set to highlight the focus of the article and to mark articles related to the existence of the proper use of tags in the article whether it is for the user experience or search engine friendly has far-reaching significance, here the label is mainly h tag, b tag and a label, generally speaking H tag display Article Center, b tag labeled keywords and long tail words, a label used to connect to the relevant articles, the author of these kinds of labels have the following recommendations:

H1 tags appear in the article only once, with the lower H tag must exist superior H label, the contrary is not tenable.

According to the search engine on the article description of the crawl principle: the beginning of the article crawl, the end of the article to crawl, the second and third occurrence of the key words between the crawl, in these three kinds of grasping principle from the beginning of the article to capture the description, suggest that the beginning of the natural insert keyword and bold processing, There are also set the long tail words as column name to bold embodiment of the column center.

Whether the search engine friendly or user experience, the article links should not be too much, generally two or three is enough, but for search engines need to remind the link is for users to solve the problem and related knowledge expansion, do not casually interspersed with a tag.

Editorial essentials of the article itself

Site article from the source of reorganization, article rewriting and original three kinds, no matter which way, qualified articles have several commonalities: high readability, clear point of view, low repetition, concise, sufficient justification.

The article makes a brief exposition of the main points of the article in the whole to the local way, through the above editing points to write articles to reduce the site bounce rate, coupled with other weight source support will get a better ranking, in short such articles not only for search engine friendly contribution, but also to the user experience degree of improvement has a positive effect.

Article source Chengdu SEO http://www.tyylmsxj.cn