On the basis of: the promotion of the soft text of the outside station promotion technique of medical profession

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Engaged in the medical profession network promotion Friends are very clear, we in the ordinary work process in the soft article promotion this promotion method is essential. In many stations outside the promotion method will use the soft text promotion skill to carry out, namely the station outside promotion is contains the soft text promotion. such as classified information promotion, Network news promotion, question and answer promotion process, we are more in the third party neutral point of view, evaluation and objective suggestions. So, what we are going to talk about today is the benefits of the promotion of soft text in the process of outside the station.

Soft text promotion as the name implies, is relative to the hard advertising, by the company's planners or copywriting staff responsible for writing the "text ads." Compared with hard advertising, soft wen is called soft wen, the subtlety lies in a "soft" word, like cotton in the possession of needles, but not dew, grams of the enemy in the invisible. The soft text promotion pursues is one kind of breeze, the embellish thing silent propagation effect.

In the promotion process outside the station, first of all should be done to write the title of the beginning of the article, to attract potential users and patients eyes, while doing a good job in the Title keyword optimization can be more in search engines to obtain more traffic, forming more readers reading articles. For more potential users to read the reader, soft text promotion of the first step to achieve. The next step is to hide the needle in the article. "Soften" the corporate brand, "soften" the technical equipment, "soften" the doctor expert. Content must be objective to clear out the position of the relationship, to gain the reader's trust in you, the positive guide readers, the description of all the things can be affirmed by you. In a word, soft text is used to describe things in words and to talk with readers. When potential users, patients need us, we happen to be able to appear in front of them for everyone to choose from. The purpose of the soft text promotion is not simply to win how much traffic, how many people can browse the reading, but also in the user patient friends when the need for the first time we appear, and can initially establish a certain degree of trust. Finally, let the user patient friend to consult our doctor Expert or guide medical service. So our soft text to promote the purpose is achieved.

Outside the promotion of the way in the soft text is commonly used to describe the text, through the text and users to communicate and establish the initial level of trust, reach a consensus. Readers read your article with questions, it is likely that there will be similarities, in the use of words in the process of the description of a great opportunity to establish a good relationship with the reader, and then in a subtle way to tell the truth of the method, plays an indirect role in guiding. In the process of soft text popularization, it is very important to establish a simple conversion purpose at first. Soft text promotion and hard advertising has a big difference, hard advertising is usually in the form of pictures to show, at a glance of the feeling. To plastic surgery to XX Plastic hospital, the treatment of gynecological disease to XX Gynecological hospital. When the user has a certain demand, it is likely that the first time to think of the most impressive in the mind of the hospital. Hard advertising first time is not to build trust with users, the need to continuously instill awareness into consumer thinking, long-term advertising bombing. Hard advertising is equivalent to a brand promotion way "to buy electric appliances or to Su ning, or to Gome", so that users in need when the first time can think of you.

Soft text promotion phase for hard advertising effect will be more accurate, conversion ratio will be higher, investment return will be better. Medical industry there will be a lot of hospital network marketing is the use of a combination of the two, we all know that a single way to promote the ultimate effect will be very good, but here or suggest that you use a variety of promotional marketing methods combined with the use of the long-term development is based on the fundamental.

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