On the benefits of Community marketing to enterprise sales

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When the next website or a network information publishing platform based on other big websites and become a standard configuration of an enterprise, it is enough to show the importance of Internet information dissemination to an enterprise. So now there are more and more so-called marketing companies to help companies provide solutions. There are many but there are real material materials to provide enterprises, but there are a lot of fundamental ungrounded gas, the phenomenon of the theory of air.

Many companies want to increase sales from the Internet, because they have heard that this is a trend, if not the flow will be eliminated. Perhaps because the company opened the Internet channel has been standard, so the mode of operation is also standardized, for small and medium-sized enterprises is generally to engage in a website or micro-BO micro-letter platform, and then recruit one or more principals or hosted to a Third-party marketing company. They are naïve to think so do the sales will have, but the reality is very cruel, I think there is no need to say that we all know, the reality of this effect is not too ideal.

I'm going to talk to you today about one of the things that we do, the way we increase sales through the Internet. We are an ordinary design company, we can say that there is no strong marketing skills, of course, we can do their own site and help others to do the site, but this is our own hobby, not that we are what senior marketing staff. Is through a side of the internet to do sales, that is the community to do sales.

We built ourselves a few platforms on the Internet, there are design materials to download, but also pay attention to the design of small knowledge exchange, but these are some simple platform, such as our logo design production network is based on the open source of DZ do, this can be said as long as a little understanding of the construction station knowledge of friends will. Although it is simple, it will bring great value as long as it is used well. The following is through the logo design that site to say through the community of sales to give us the benefits, we all know dz this set of Web site program is to do the community, so I call it a community.

1, a fully controlled by their own display platform.

Many companies may have this experience, is to put their own services or products to some dedicated information services on the site, and then with their peers to compete for a good position, and the direct result of competition is to the site a large number of display fees, the best effect is not particularly good. For example, some enterprises to the industry station advertising, in fact, do search engine bidding rankings are also the case. I have to say that if we were to do something like this, we would have more pressure on our sales, because if we didn't sell it, we would lose money instead of making it. And if it is a platform of their own, through the above sales is how much is earned. And in the display of the volume of such a platform than simply introduce their own products or services how good corporate Web site is much more.

2, more opportunities to communicate with users, to increase the user's understanding of themselves.

Many enterprises in the promotion or promotion of new products, always try to communicate with the user, so as far as possible to obtain the opportunity to communicate with the user. For example, we often do in micro-BO micro-letter forwarding attention activities, and then send what kind of prizes, or even directly to the tens of thousands of dollars to the marketing company to outsource such activities. And we use the community of the way directly in their own network of the community to release relevant information, and then give ordinary enterprise activity cost less than 10% of the cost to act as an incentive, the effect is absolutely better than the ordinary enterprise. Because the average enterprise does that kind of activity to participate in the user may with the product or the service is irrelevant, they may participate in the activity only for the prize. And our users here are basically people who are likely to be our customers, they participate just in passing for prizes, thereby improving the user stickiness.

3, let the user feel very transparent.

In the traditional sales model, the user may always worry about being fooled, because many businesses have very good insider, consumers often fooled. And we communicate through our own community, users can see a lot of other users of the purchase of information and evaluation information, which allows users to feel the entire process is transparent. At the same time will not worry about their fooled, after all, people have this mentality: even if it is fooled by so many people with me fooled it. In general, we increase the trust of our users.

4, enhance the brand exposure and influence.

Doing sales on the internet is the same as selling online, where many consumers may choose to buy more famous, and on the internet it is better to see whose fame is greater than what to buy. And our platform relative to the corporate web site, whether it is in the content of the value of the search engine performance has an advantage. So there will be more of our information spread to the Internet, it is natural to improve the brand awareness. At the same time also reduce our promotional costs, such as a keyword some enterprises may need to spend a high price to the first page, and our natural rankings do not need a penny bidding costs.

These are just a few of the benefits that are given to us, and there are a lot of benefits that we may not even be aware of, but the gains that have been made. Many friends may doubt such a way if really useful also will not announce out, in fact such thing has no secret to say, we here said is only one direction, as to the concrete implementation also must see everybody own effort. It's impossible for everyone to get a limited purchase can make like millet! Of course, the use of such a way is to have enough patience and courage, because the early may make you feel that there is no hard work, if not adhere to may be a waste of time!

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