On the brush list and marginal effect

For the word brush list, perhaps everyone is not unfamiliar, in fact, the brush list is a very abusive topic. I am opposed to the brush list.

Some argue that this is just a pay promotion, and advertising what is not the same thing? The application of a brush list, if the third party in the market with ads, can also achieve the effect of stamping list, but the price of the list is lower only. Is it a sin to be cheap?

I started this discussion on Weibo, where it was said that making false information on the list, misleading consumers and undermining the authority of the App Store. Others say that inferior products are more willing to paint the list than to advertise, polluting the list of App Store. I don't think these views are right.

First, who says inferior products are only to be brushed? Quality products can brush the list, is not ugly male rape is a crime, handsome boy rape is love? Second, the product even if not brush the list, put into high marketing costs can occupy the list, why spend the money in the brush list is false information, spend on the banner is the real information?

I was puzzled by these ideas for a while, is the aversion to the list just some sort of moral cleanliness?

Later, I found an explanation of the "marginal effect".

For the traditional marketing approach, the promotion channel is decentralized, research and use of different channels, which is one of the costs. And the users of each channel is relatively constant, in a place advertising a certain time, the effect will quickly decay, this is the cost of two. In order to maintain the freshness of marketing, the promotion of gimmicks and methods often have to change often new, this is the cost of three.

In short, traditional marketing methods are influenced by marginal effect, and the promotion is band-style. For example, for the release of the new version, in 10 channels in 5 different ways to invest 500,000 of the market funds, 2 weeks after the effect of severe decay, you have to stop the launch, or develop new channels and ways of promotion. Because the latter is expensive, so the promotion of 2 weeks after the success of the list, usually reduce the budget, waiting for the next big version to bring new promotional themes, and then into the next round of intensive promotion.

Such swings are normal market behavior, and the list is rapidly changing. Add the App Store to the new application weighting, the old application of the right to drop, keep the list of vitality.

The list is entirely another matter. App Store is the world's largest application distribution channel, compared to other channels, its user capacity is almost unlimited, the promotion method is also single and effective. The impact of the marginal effect on the app store is much lower than other channels, which means that the same place, in the same way (brush list), continue to invest in the market, and return to a stable listing effect.

To be more straightforward, traditional marketing is like a normal game player, will be sleepy hungry will rest, and the brush list is like playing gold studio, shifts constantly brushing gold brush equipment. So every hour on the list of games, there is no suspense, always the studio in front. Normal players psychological imbalance, but also to buy gold coins, so that the studio to do the bigger. What will become of it in the end? No one can live without the brush. The promotion no longer has the skill and the band, is simply rough to smash the money, the money many laughs finally.

Then, the marketing marginal effect on the regulation of the market order, it is gone, entirely by the amount of pay to determine the market ranking. Previously affected by the band, ups and downs frequent, less marketing costs and Word-of-mouth excellent application also have the opportunity to show the head; near future list will be paid for the application of the year full, the budget is not enough to die!

Paralyzed.

Recently heard two rivers and lakes rumors, true and false do not know. One said, several big brush list company sits down to talk about, divides the App Store the brush list to arrange the time, from the list ordinal number to the first several, the Week 13 five/246, all is divided clearly, orderly. Second, because the brush list of application too much, soaring prices, the brush list to bring the real download of the CPA to upgrade to 4 dollars a, and traditional marketing channels, no cost advantage.

Price increase? This is just the beginning.

Someone asked me on Weibo, do you paint the list? I said the application was not on the shelves, I went to where to brush. He asked, "Are you going to paint the list?" I dare not swear, cautiously said, to not brush the list can not survive that day, I will follow, but now is not so tragic. I would rather pay more normal marketing expenses, reach the close effect, just peace of my own. In the "still have to choose" time to break the market order in exchange for income, I do not do such a thing. Otherwise, it would be better to go back to a big company and never be wicked when you can still make decisions.

Do oneself rejected thing, become oneself despise that person, change back success is like famine year easy son and eat the same, is a meal, but the cruelty.

Thank the Cicada team members understand and support me. Pride is more important than wealth. In our ability to feed ourselves is not difficult, but to reduce the moral scale to exchange market share/next round of financing/personal income and the status of the river, I feel good disgrace. Of course, the moral yardstick can not be oneself, I do not judge others. I believe the sneer pointed to me that "the market does not win to find excuses, stepping on others to their own face gold" people are also many. Like to eat dog meat of a see pet people to lambaste the same as the force.

Every road is.

The last n recommended Sina Weibo @appstore brush list Those things, monkey Brother is very vigorous, worthy of long-term attention.