On the change of traditional marketing to network marketing

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Internet development to today, the power of network marketing more and more show that today's China which entrepreneurs do not know that network marketing is really outdated, this article Red shirt net earning forum with friends to talk about traditional marketing to network marketing changes.

First, the Internet environment changes

In the traditional marketing, the market environment is the entity environment, and the market environment has the characteristics of regional difference, variability and relativity because of the macro and micro factors. For enterprises: Marketing environment through the continuous expansion of market content and its own factors, the impact on the marketing activities of enterprises. For consumers: Consumers face specific commodities, can be experienced through the scene, the hand-paid delivery, shopping security is very high. In Network marketing, the market environment is the global market on the virtual platform. From the perspective of enterprises, the Internet has the function of exchanging information beyond time and space, and the enterprise is facing a broader global market. From the consumer's point of view, in the network marketing virtual market, the customer sees the commodity is not the kind, but the enterprise website to the commodity digital display, the consumer faces is the fictitious uncertain market.

Second, consumer change

In the traditional marketing, the existing and potential consumption groups with purchase strength and desire are distributed very widely, and the consumption psychology is influenced by many factors such as family, life style, social level, related group, economic culture and so on. This kind of characteristic causes the enterprise in the market research, the goal localization, determines the strategy the difficulty to increase, the effect is not significant, hinders the marketing the development. According to the statistics of China Internet Center CNNIC, the consumers of online shopping with economic strength, young people, with a lower level of Internet users to increase faster, network consumers to pursue cheap, fashionable and convenient consumption psychology of the formation of specific consumer groups to reduce the scope of enterprise research, Market positioning more targeted, marketing strategy to pay more attention to the needs of consumers, which with the traditional market wide range, difficult to locate, more demand in sharp contrast.

Third, changes in the media

The main media used in traditional marketing is television, newspapers, magazines, broadcasting and other forms. In the internet age, the internet has a wider and deeper impact on society, bringing about subversive changes to society.

Iv. Changes in marketing strategies

First of all, the Internet has the equality, free waiting, so that network marketing reduces the transnational corporations have the competitive advantage of economies of scale, small enterprises can also participate in the global competition. On the other hand, because everyone grasps competitor's product information and marketing activities, the key of winning and losing depends on how to acquire, analyze and use the information obtained from the network in time, and adopt the competitive strategy with the advantage. At the same time, the strategic alliance will be the main competition form in the network age, how to use the network to form the Cooperative Alliance, and to create the competitive advantage by the resource scale formed by the Alliance, will be an important means for the future enterprise management.

The change of marketing mix

Internet technology has led to great changes in the marketing mix. The first is the distribution channel is compressed, the role of the channel middleman is seriously weakened, the status of logistics distribution is more and more important. Second, the customer custom-made products, product design and configuration work part or all transferred to the hands of consumers, marketing function externalities. Thirdly, the global and transparent of Internet information makes the price difference of the same product tend to zero, and the price is decided by the market. Finally, the individuality of the consumers in the internet age makes "one-to-one" marketing an urgent demand, and the low cost and interactivity of the internet make the intimate communication between consumers and merchants "one-to-one" become a reality, finally, the first address of this article Red shirt net Earn forum: http://www.hihhh.cn/( Reprint please keep)