On the choice and balance between SEO and user experience

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SEO also has a period of time, many times in the Forum bubble Learning, look at the experts to write articles to improve themselves, and sometimes some of the phenomenon will be a reflection, recently seen in the Forum on the discussion of SEO and user experience Some of the problems, just I have encountered, so today summed up for you to share, The whole is divided into four aspects, below for everyone to do the introduction.

Because the focus of the page generally includes the overall layout, the use of pictures, Flash and JS use, domain name selection, and some other aspects, some of these aspects for the user, the SEO is not too advantageous, so find the trade-offs and balance is particularly important, well, start today's summary.

The choice of overall layout

As a whole, the first screen is the most important place, the user opens the page first to see is the first screen content, so the focus should be placed on the first screen. In the case of grasping this principle, we should take into account the experience of SEO and user. Users open Web pages are accustomed to look from left to right, from top to bottom, so like the product list, contact information, such as the focus is generally on the right, but this won the user experience, but the spider is not very friendly, because spiders must first crawl these content, finally can crawl articles or introduction and other important information. For some sites, the weight is not particularly high site, spiders may only crawl part of the page, resulting in the focus content can not crawl, so the best way is to use CSS style, the important content placed in the code, but in the visual, it is still the original user most familiar with the location.

The choice of picture size

Image is an indispensable part of the Web page, we all like the content of the pictures, often heard some predecessors said a good picture is better than thousands of words, in fact, good pictures can increase the user's experience, increase the user's trust. But for the search engine spiders, I am afraid this is a problem, because the spider's index text content, for the picture, now still unrecognized. However, in order to SEO, the picture is also a way to let search engines read, such as the addition of ALT tag. Mavin here to tell you, do not underestimate the power of ALT, it is equivalent to an anchor text, if the site is mainly based on the image of the consumer site, the importance of Alt is the first. Another aspect, is the picture size can not be too large, some HD pictures will seriously affect the speed of the site's loading, such pictures must be cut and processed to be inserted into the content.

Flash trade-offs

said the picture, Flash and JS have to mention, although the SEO industry does not agree with these, are generally considered that these basic "useless", but if the user's point of view is not necessarily. Have to admit that some flash does have an unusual feeling, and some JS is also necessary, otherwise the site many functions can not be achieved, these and SEO have a basic contradiction. Mavin that JS files can be used sparingly, with fine, JS files can sometimes be used to solve the HTML language, if it can not be resolved, to find High-quality JS script, a separate reference. For Flash, there is no particularly good method, there are webmaster attempts to optimize flash, so that it becomes easier to understand and read, but the role is unknown. My advice is to use, but less.

Choice of domain name

Domain name is the last link, a lot of webmasters in the forum to discuss whether the domain name contains keywords will be better, this problem is also different from the beholder. Generally speaking, the choice of domain name does not have to be integrated into the keyword, so that the domain name has a very far-fetched feeling, if the relevant domain name has been registered, in the domain name to add some modification or horizontal hillock, this is obviously not suitable, will appear stingy and unprofessional. It's better if you sign up for a domain name that's easy to remember, or has a special meaning, but it's hard to remember, but once the user gets to know your culture and the moral, it's very clear. Senra, the forced inclusion of keywords is effective. That will only make the user lose the wrong, the results often outweigh the gains.

Well, this article has been basically summed up here. SEO and user experience trade-offs and balance there are many places that need our attention. But most of the time the two are not contradictory, because the user care, it is the search engine that is very important, and SEO is to make the site better in line with the search engine, may be just a few small places there are differences, as long as we pay little attention and improvement, there is no big problem.

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