On the classification of key words

We are in the development of the site keyword, to do a good job of classification of keywords, so that more targeted to optimize the selection, and the establishment of the later account structure also has a great help. The key words are divided into the following 5 categories, small head Auction assistant to give you a detailed explanation.
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1, Brand words: The company's brand-related keywords, used to maintain the existing users or the existing brand trend of potential users.

2, product words: These keywords show that netizens have a more clear demand, is worth fighting for potential users, but the competition is more intense.

3, general words: a broader, netizens search a large number of keywords, this part of the netizens are some of the potential customers can be fought.

4, the crowd Word: and product relevance is small, but is the target audience shows the mainstream point of interest.

5, competition goods Word: competitive product word, is the brand keyword of competitor. In view of the industry order problem, some industry leading enterprises, prohibit the internal staff to put on the competition product word, this is admirable; but for many start-ups, the word competition is undoubtedly a piece of cake. Such words are easy to forget when creating accounts, and in many cases there is even a higher ROI than most product terms.

Do SEO have a lot of good habits, do a good job of classifying keywords is one of the best habits, and then we have to understand the keyword selection method, so that more accurate site keywords.