On the combination of brand establishment and SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Objective

SEO is actually very simple, through a lot of means to get the search engine higher ranking just, limited to SEO words, at most is just at the stage of doing garbage station. Turn the SEO technology into a profit, there are many ways, large in terms of two: products and services.

The products are represented by: Business-to-consumer, rental website and so on.

Service representatives have: SEO consulting, manual postings and so on, there will be products and services combined, similar to the teacher's teaching, the tutorial is the product, the FAQ is the service can be said that the way to bring profits with SEO is very diverse, can make money, just depends on the way of making money and executive force of course, luck is also a factor , but it can also be divided into the way, choose the right way, also rely on your luck.

Some people say that it is difficult to make money for the business, and the product is so easy to choose, there will not be so many poor people. In my opinion, it is a very wrong point of view. Why are poor people poor? Most people simply do not want to win the lottery, and others perform to the fullest-what is the use of being a porter every day? The way is often overlooked.

In the Chinese market, the competition is far from the United States, it can be said that there is a lot of space. There will be no way to find the word. To give a simple example, China's SEO than the foreign is like dolls, the network industry now pay attention to some, but the traditional enterprise how many still rely on Baidu to promote it? Isn't this a business opportunity? So many businesses in all walks of life, still afraid to make money? A simple method in this case can be almost universal, That is a brother talked about the site rental model, can be seen in the interview with senior.

Then, dare to venture is a factor. Almost no cost, I temporarily consider the choice of Taobao, there is almost no risk, at least to lose this. But its space for interest is limited--you're making a small fraction of what people earn from consumers. I now choose because I have no funds, and my goal is not to make money, to prove their strength on the line.

If you really want to make a high profit, you must dare to risk enough to venture. Thinking chapter in that column, Ma Yun's video can prove I said this one. And entrepreneurial failure, we also have the protection of SEO, just like the teacher so, at least we have the technology, but also to sell services. If you are determined to venture at risk, I think this article should be useful, because the brand in entrepreneurship, is the decisive factor in life and death.

On the brand theory of SEO details operation

In general, we believe that the title of the key words appear in the front, the higher the weight, so the general title of our writing is: Key words 1_ 2-so-and-so network but for the brand site, this is wrong. Why is there an ad for IP? Because direct sales are not the sole purpose, after the increase in brand exposure, people will increasingly feel that the brand is very reliable, so that the positioning of the brand in advertising into people's minds. In the future, when people really need to buy this kind of goods, it is easy to give priority to buy this brand.

Similarly, the exposure rate, through the long tail effect, people may often inadvertently see a site in search results, although not even click in, but they saw the brand name. Once there is no effect, but often see words, it will imperceptibly feel that the brand seems very good, everywhere can see it, is certainly a reliable brand.

So the title of the brand website is written at least: So-and-so Net-keyword 1_ 2

But this is not very good practice, because for the brand, there is a very important factor, that is positioning. Discover the user to the brand positioning, and highlight it, can make the brand different.

Direct example: New World Japanese Training-the largest Japanese learning base in China in SEO, repeated 2 times, "Japanese" is a more modest approach. Does this slogan sound like a cliché? But that's one of the most effective slogans. New World Japanese marketing is very strong, everywhere can see its figure, so it does the positioning is "China's largest Japanese learning base."

Looks very boring, "most" anything is tired of hearing, but this really makes people feel from a "largest" brand quality assurance. This "biggest" is not groundless, in fact, people have long felt that the new world to explore it out, but also highlighted this, and achieved good results.

So a great success of the brand site, title must be: So-and-so network-based on the slogan given, and give a few examples:

Renren (Original network)--China's largest real-name social networking site

Sohu-China's largest portal site

Sina Weibo-share new things around anytime

VERYCD-Share the Internet

Of course, there are many successful websites do not do this, like:

Sina Home

Happy

They do not have a clear slogan, because they are already sitting in the forefront of the industry, and their own positioning is already deep in people's hearts. But if a black horse comes out at this time to compete, they are not clear about their position, it is worth worrying.

On the brand theory of SEO macro-operation

Consumers, there is a mental ladder, this ladder is doomed to the consumer can only remember the same product type of 7 brands (Error plus or minus 2, depending on the person) and a lot of facts show that after the brand melee, the last category will be left with 2 brands far more than others. So, entering into an already formed category is very unfavorable, then there are two ways to build new categories and take advantage of category differentiation. In the end, it boils down to one noun of the new class of the year-"niche market".

However, the growing market, a new category is not so easy to think of the majority, many smart people have already thought of and put into time.

So the better way to do this is to use the great category differentiation.

Category differentiation, or directly give an example. Beer, in the United States, where the market is extremely competitive, has been differentiated: black beer, Low-calorie beer, high alcohol precision beer, draught and so on. I don't know a thing about beer, I can only come up with these, but in fact, the more common type of beer in the United States has nearly 20 species.

The Division of the category can be multiple directions, even if there is a direction already competitors in, often this kind of subdivided the category market has not fully formed, there are relatively large opportunities. For SEO, the approach should be, look for a development prospects are fair, mainly the market is not stereotyped market segments, the most important thing is to see whether the competitor has SEM concept. If there are few, at least in the network channel, they can get a very big advantage.

and offline words, presumably you do SEO, will not choose the line of sales-oriented goods to do it.

Identified the category, slowly build their own brand in the hearts of people positioning, through SEM (the reason is not to say SEO, is because of the necessary time, that is, to rely on bidding rankings, but also to ensure the brand status) to establish and consolidate their own industry boss status. Even if only small industry, but people want to buy this kind of thing, in addition to oneself have no choice, that not also very good?

Previously said, are the market is very fine differentiation after the assumption, in SEM, at this time is not easy to encounter any difficulties. But if you have ambition to do a big thing, after all, still can not be limited to similar to the mini mouse sales market, at least to look at electronic sales. But just for example, electronic sales now Jingdong and new eggs two brands are placed, to go beyond is not impossible, difficult. Like some people look forward to Tencent search, but Baidu and Google, I really do not think Soso have hope, unless Google also quit Hong Kong.

But previously mentioned, the mental ladder has 7 brands, the big market is not the top 2, but also consider the first 7, after all, such a market is also bigger than twice. If the brand in this category, I think in SEO must pay special attention to the long tail effect. Although the brand is often not the consumer first choice, but if you see, the general will be considered. So as long as the search can appear on the site of their products, there will be a certain chance. As the target market is huge, profits should be substantial.

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