On the combination of network popularization and TV media

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I do not know when to start, for the usual not how to play the game I, Dream West Tour this game began to attract my attention. began to search the Web page of fantasy westward tour of the relevant introduction, and friends Chat will bring out this topic. However, many friends from the game has heard that the fantasy West tour of this game is not their passion, but also some friends directly give a negative evaluation. That would have made me wonder about its popularity. However, whether the fantasy West Tour this game is fun or not, its propaganda momentum is indeed occupy the top position of online games.

According to our previous understanding of online games, the promotion of online games is mainly through the promotion of the game, friend promotion, network promotion, Internet Bar promotion and other means to complete. With the popularity of online games, game manufacturers to rob the market its promotional methods are gradually enriched, there have been experience-type promotion, star endorsement promotion. And the dream of the West Tour can be regarded as a new path, will be network promotion and television media, through the cooperation with Hunan Satellite TV, in television advertising and entertainment two plates at the same time to promote.

Network games such a promotion path compared to the previous promotion way, can be said to be a contrarian promotion, after all, network promotion than traditional TV media has too many advantages. These advantages include interactivity, pertinence, persistence, flexibility, and low cost. However, the success of the Dream Westward tour also let us see the feasibility and practical effect of this extension path. The path to success, I think the main reason is based on these aspects: the first is that the television media has been through so many years of development, has been integrated into the basic life of people such a circle, its coverage of a wider range of different types of consumer groups, the spread of a broader scope. Secondly, the television media has experienced a process of extending to the network media, already familiar with the network Media action mode. The last is the support of new technologies and policies. Hunan provincial Governor Zhu Tan Three network fusion pilot work has been officially launched in Changsha, the Internet and radio and television networks, telecommunications network of the three networks of mutual infiltration, mutual compatibility, and gradually integrated into a unified information and communication network.

In this way, the combination of network promotion and television media has integrated the advantages of both in some degree. I understand it mainly from three aspects. On the one hand, the audience, the audience coverage of television media wide, and network promotion is intended to directly lock the most likely potential users, the audience often has a certain pertinence, but also limited its publicity breadth. There is the possibility and feasibility of the combination of the two in this angle. On the other hand, it is the combination of the actual consumption benefits, the television media emphasis on Word-of-mouth and corporate image establishment, and network promotion makes the consumption channel and process more direct and convenient. Finally, considering the issue of credit, based on the development of television media for many years, the audience is more likely to believe its authenticity. And in some of the network to promote the present vulgar, the combination of the two must let the promotion in the credibility of the improvement. Under such background, the promotion path of the Dream West Tour is also the trend.

The network promotion and the television media unifies such promotion strategy, now has been accepted by many websites and uses, like the lily net and the century good margin friend network and Jiangsu satellite TV "not sincere don't disturb" the program cooperation. Not only can the website be promoted, but also can make the TV media richer, so as to achieve a double win, such cooperation is not why.

Author: Minnie

Original Load Program supermarket network http://www.cxcs.com.cn

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