On the consistency of soft-text marketing

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For soft Wen Marketing I think we are not unfamiliar, I will not go to say what the role of Soft Wen, first of all, I would like to point out the soft marketing of many shortcomings or shortcomings.

First: From time to see, the effect of soft wen marketing is not obvious SEO effect. Perhaps soft marketing included in the scope of SEO, but according to my own experience, many do seoer is not very good writers, and it seems that they do not need some quality articles to enhance the ranking of the site, just need to send outside the chain, do long tail, keyword ranking can also go up, And in a period of time can let the customer space effect: the site in Baidu's ranking rose a few and so on. But for a long time to create and publish soft, but it is difficult to see the effect. So soft marketing No SEO effect is obvious.

Second, from the results, soft marketing for product sales to promote the role of limited. I think that soft marketing is mainly to create brand and expand the influence of the brand, rather than directly improve the product sales performance, although sales have a promotional role, but not obvious.

Third, from the cost, soft marketing is expensive. Although there is no shortage of soft paper mass production software, but such articles can not be a real soft text. Because the soft text is attracted to the reader because it satisfies the reader's curiosity and curiosity, but this batch of quantitative production of articles, can not achieve this. High-quality soft wen for many stationmaster, still the price is more expensive.

Therefore, the need for soft marketing basic have the following types of requirements: to expand the brand, to eliminate the impact of negative news, to promote a production model, such as investment to join, the new listing urgently needed to promote; Therefore, the need for soft writing and marketing.

In the process of soft writing and marketing, the principle of consistency of soft text should not be neglected.

Soft text title and content of the principle of consistency: As I said before, curiosity and thirst for knowledge is the common people, the title to satisfy Curiosity, content to satisfy thirst for knowledge, such soft wen of course should belong to superior. But a lot of writers because of lack of thinking about the industry, no in-depth research on products, or the shortage of words, will deliberately pursue the novelty of the title, and make the content of soft text greatly shrink, not only is the length of the shrinking, but also including the shrinkage of knowledge, which is called the title party. Even the title and the content of the article are different. In my opinion, this violates the principle of consistency of the soft text title and content. Not only will not play the propaganda effect, may incur the grandstanding scold.

Publishing channels and soft theme of the principle of consistency: a product can write a number of topics, such as a chopstick, can write environmental theme, called on everyone to love the environment, less disposable chopsticks, such a theme is best posted on the Environmental Protection website or forum. Also can write economic theme, explain the Chinese chopsticks industry or chopsticks enterprise development faced with the problems and opportunities, such articles are best published in the Economic class sites and sections. You can also write techniques, such as new materials for chopsticks, that can be posted on technical sites. Also can write fashion, new design chopsticks, which need to be posted in the entertainment fashion website. So, different topics need to correspond to different distribution channels.

Marketing purposes and the consistency of the degree of soft-text product implantation. The marketing purpose of soft paper is diverse. In order to promote the brand, there is in order to eliminate the negative news, there is in order to expand the soft text reprint rate and so on. For different marketing purposes, soft paper in the process of writing to make corresponding adjustments. In order to eliminate negative news, the author recently to a health care products writing software, the network there are a large number of negative news products, how to let these negative news in Baidu's position slipped, the author adopted two ways:

One is similar to the title, the title of soft text and negative news should have a certain similarity.

The second is the similarity of the article form and the opposite of the content. achieved good results.

In order to make the product or Enterprise brand marketing power expand, need a lot of reprint, in order to realize, this time, the soft text should try to mention the product or the company's name, the point should be correct and objective, even if you need to mention the company or product name, it is best to use interviews or examples of the way, a stroke.

In short, soft marketing at the same time the test of thinking and writing, hone the two skills, coupled with long-term adherence, soft marketing will play a certain effect.

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